About Amy
Digital Marketing Leader with 10+ years of experience across performance marketing, e-commerce, SEO, UX optimisation, and digital strategy. Specialised in building and scaling cross-channel acquisition funnels for retail, e-commerce, and service-based businesses across Australia / New Zealand (ANZ), Canada, and international markets.
Currently operating as a Freelance Digital Marketing Consultant (The Crux Consultant), supporting clients with digital strategy, Google Ads, Meta Ads, SEO, analytics, and full-funnel performance optimisation. I combine strategic direction with hands-on execution to deliver measurable growth, improved ROI, and sustainable long-term marketing foundations.
Although, I can speak a little French, I am most likely suited for French companies looking to promote their services in English or for English-speaking markets. I am a New Zealand and UK citizen with working rights for France.
English
Native or bilingual
French
Conversational
Can work on-site
Annecy (up to 10km), Chamonix-Mont-Blanc (up to 50km)
Experience
- The Crux ConsultantFreelance Digital Marketing ConsultantJuly 2025 - Today (11 months)Annecy, FranceI'm a senior performance marketer with 10+ years' experience helping ecommerce and service-based businesses grow through Google Ads, paid social, SEO and conversion optimisation.I work hands-on across strategy, execution and optimsation - not just recommendations. From account structure and campaign builds to ongoing performance improvements, I focus on delivering measurable results, not just reporting on them.I've managed multi-million dollar budgets across Australia, New Zealand and Canada, working with brands including Bailey Nelson and Macpac to scale revenue, improve efficiency and drive high-quality leads.I typically partner with businesses on a project (account set-up and audits) or on a retainer basis, acting as an extension of their team to deliver consistent, long-term growth.
- Bailey Nelson (ANZ & Canada)Digital Marketing ManagerJune 2023 - July 2025 (2 years and 1 month)Sydney, AustraliaGlobal Digital Marketing Manager for Bailey Nelson, an international eyewear retailer operating across Australia, New Zealand and Canada.Led performance marketing strategy and execution across Google Ads and paid social, managing a multi-million dollar digital budget and driving over 70,000 annual bookings through paid channels.Responsible for full-funnel performance, including search, shopping, Meta, and conversion optimisation, with a strong focus on improving CPA while maintaining volume.Delivered consistent growth in online bookings and revenue, while balancing brand and performance activity across multiple markets.
- MacpacDigital Marketing ManagerOctober 2019 - February 2023 (3 years and 4 months)Christchurch, New ZealandDigital Marketing Manager at Macpac, a leading outdoor retail brand in New Zealand.Played a key role in scaling ecommerce performance, growing online revenue from approximately 3% to 25% of total business revenue over a three-year period.Led digital strategy and hands-on execution across Google Ads, paid social, SEO and conversion optimisation, with a strong focus on driving online growth and improving overall performance.Worked across both acquisition and onsite experience, supporting the transition from a retail-led business to a more balanced omnichannel model.
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Education
- BA (Hons)Cardiff School of Management, Cardiff Metropolitan University.BA (Hons)
- Fashion Management & MarketingUniversity for the Creative ArtsFashion Management & Marketing
Certifications
- Google AnalyticsGoogle2025
- Google Ads SearchGoogle2025