About Amy
I'm a freelance digital marketer with 9+ years of experience helping brands grow through strategic, creative, and conversion-focused marketing.
I’ve worked across the full marketing mix, from paid ads, email campaigns to web design, SEO, and social media, branding and print. With a particular knack for making every part work together seamlessly. My background includes everything from high-growth e-commerce brands to national events and working with award-winning agencies. Recent freelance projects include full-service marketing support for alcohol brands, hospitality venues, food and drink events, training providers, and real estate.
I’m used to wearing many hats: building websites that actually convert, running Meta and Google ads with real results, developing automated email flows, creating content plans, and managing launches from start to finish. Whether you need a strategic marketing partner or someone to jump in and get things done, I can flex to fit what you need.
My approach is hands-on, thoughtful, and honest. Get in touch if you want to work together! ☺
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- FreelanceFreelance Digital MarketerNovember 2023 - Today (2 years and 7 months)I’ve worked with a mix of small businesses, creative founders, and established brands across web design, email marketing, paid advertising, social media, and more. I take on both direct client work and agency collaborations — from designing full websites and running social campaigns to managing large-scale marketing projects across multiple channels.I currently support clients in industries including hospitality, events, food & drink, real estate and construction.
- KeeMarketing & Campaigns ManagerDecember 2019 - November 2023 (3 years and 11 months)Promoted to Digital Marketing & Campaigns Manager, where I was responsible for all marketing efforts. Including: Content Marketing, SEO, Email Marketing, Social Media (including Paid Social), Paid Advertising, Events and Print.I was responsible for training new marketing employees and assigning tasks to both them, and the wider marketing team.I designed and managed the development of a bespoke CMS focusing entirely on automotive dealer groups and their specific needs.I worked alongside developers to redesign a client's website and was responsible for the website migration process.Achieved accreditations across Google, Microsoft, Linkedin and Facebook.
- KeeDigital Marketing FreelancerDecember 2018 - December 2019 (1 year)As a remote freelance Digital Marketer, I collaborated closely with the Marketing Manager and copywriters, helping provide results across all clients' digital marketing endeavours. Kee specialise in Digital Marketing for the automotive industry.Some of my responsibilities included:
- Website Content Management: Managing multiple clients' websites, I ensured daily model, offer, and campaign updates using a variety of CMS systems. Additionally, I took charge of quarterly updates, meticulously aligning every car model and offer with manufacturers' specifications for several brands.
- Social Media Management: Successfully publishing social media content across a network of 100 social media accounts on a daily basis.
- Competitor Analysis and Market Research: Staying ahead in the fast-paced automotive landscape, I conducted daily research and competitor analysis. By keeping a close eye on manufacturers' campaigns, offers, and models, I gained invaluable insights that informed our strategic decisions for multiple automotive brands.
- Local Search Optimisation: I managed Google Business and Bing Places listings for a large number of dealer group locations, driving visibility in local searches.
- Collaborative Tools Utilisation: Leveraging collaborative working tools like Slack, Zoom/Microsoft Teams, Google Sheets/Docs, Asana, and Trello, I facilitated seamless communication and efficient project management.
- Client Relationship Management: Using an online ticket system, I promptly responded to client requests, providing exceptional customer support. I also used time tracking software to log time against tasks to help with monthly client and internal reporting.
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Education
- MSc Digital MarketingUniversity of the West of Scotland2018Master's Degree
- BA Commercial Sound ProductionUniversity of the West of Scotland2016Bachelor's Degree