Description

I’m Ana Luis, a Global HR and People Strategy Leader with over 12 years of experience helping organizations transform how they work, grow, and lead.

Across Europe and Asia-Pacific, I’ve partnered with CEOs and executive teams to design and implement people strategies that unlock performance, build leadership capability, and drive cultural transformation. My background spans industries from creative and fashion to FMCG and financial services—always with the same focus: aligning people with business priorities to deliver measurable results.

What I bring to clients:

Organizational Transformation – redesigning structures, processes, and talent strategies to support business growth.

Leadership Development & Coaching – helping leaders and teams step up with clarity, resilience, and purpose.

Performance & Talent Strategy – building frameworks for succession planning, retention, and workforce planning.

Cross-Cultural Expertise – proven success delivering change in complex, global matrix environments.

Trusted Advisory – a pragmatic, solutions-focused partner to C-suite leaders navigating transformation.

I thrive on solving complex challenges with a people-first approach—turning strategic goals into tangible outcomes that improve both business results and employee experience.

If you’re looking for someone to design, implement, and embed change with impact, let’s work together.

Industry field of expertise

Languages

English
Native or bilingual
Portuguese
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Publicis Groupe Japan
Talent & Culture Director
April 2024 - Today (2 years and 2 months)
Tokyo, Japan
• Partnered with CTO and executive team to set HR strategy for Japan, aligned to
APAC business priorities
• Led the P&C HRBP Team for the Japan Market
• Rebuilt performance process, introducing dynamic calibration, setup plans,
manager training, and quarterly reviews with senior leaders including CEO
• Partnered with CTO, CFO, and CEO to align workforce strategy with business
transformation goals, leading cross-functional planning cycles, skills gap analysis,
and succession mapping for key leadership roles
• Chaired a global leadership capability initiative across Publicis Groupe's APAC
markets, identifying core leadership behaviors, aligning development programs to
future business needs, and mentoring emerging leaders
• Drive cultural transformation and organizational effectiveness through strategic HR initiatives, including team restructuring, leadership coaching, and performance optimization
• Advise leadership teams with actionable workforce insights, using analytics to
guide decision-making on talent acquisition, workforce planning, and organizational development
PVH - Tommy Hilfiger
Strategic Senior HR Business Partner
June 2022 - March 2024 (1 year and 9 months)
Amsterdam, Netherlands
• Acted as a strategic HR Business Partner to senior leadership across Global Tommy Hilfiger Design, Product Development and Marketing divisions
• Coached senior leaders on talent assessment, leadership development, succession planning, and organizational effectiveness
• Designed and implemented strategic HR initiatives aligned with global KPIs to drive business outcomes
• Collaborated with senior leaders and HR Centers of Excellence to identify talent
gaps and develop strategies for attracting, developing, and retaining high-
performing talent
• Led critical HR cycles, including performance
Imperial Brands
P&C Business Partner Manager - DACH Cluster
January 2022 - May 2022 (4 months)
Hamburg, Germany
. HR Business Partner for the Germany, Austria, and Switzerland (DACH) clusters,
supporting leadership teams with strategic People & Culture initiatives
• Collaborated with leadership groups to implement key HR programs and align
business objectives with HR strategies
• Owned and executed specialist projects, including employee engagement, grading reviews, Top Employer certification, wellbeing programs, change management, and organizational design within the DACH cluster
• Coordinated the Global Employee Engagement Survey for the DACH market, driving participation and actionable insights
• Managed and led the P&C HRBP Team for the DACH cluster