Description

I am a Strategy & Business Development Consultant with an MBA in Technology, Strategy & Leadership and a background in Pharmaceutical Sciences. I specialize in helping organizations navigate international growth through a combination of high-level commercial strategy and Market Intelligence.

Having worked on strategic projects involving markets across Europe, Asia, and Africa, I bridge the gap between data-driven insights and operational execution. I utilize advanced trade intelligence and supply chain research to identify untapped client segments, analyze competitor landscapes, and provide the analytical foundation for capital allocation.

I bring a founder’s mindset to every project, ensuring that strategic roadmaps translate into measurable ROI and long-term value.

Languages

Spanish
Native or bilingual
English
Fluent
Portuguese
Native or bilingual
French
Basic

Workplace preferences

Can work on-site

Ibiza (up to 50km)

Cornelder Holding BV (Europe & Africa)
Independent Strategy Consultant
January 2024 - Today (2 years and 5 months)
Group Strategy & Decision Support: Partnered with the Executive Team to co-author the Group Strategy roadmap. Provided the analytical foundation for capital allocation and prioritization of high-impact strategic initiatives.
Market Expansion & Investment: Developed investment cases for European expansion. Continuously evaluated a pipeline of global potential investments, including logistics/infrastructure across Angola and South Africa, analyzing financial models and regulatory contexts.
Venture Design (Mozambique): Engineered a complete business model for a sustainable agribusiness venture, integrating land-use analysis with carbon-credit monetization.
Strategic Branding & Partnerships: Defined the digital and marketing strategy for the Dutch holding entity and coordinated the rebranding of African subsidiaries. Led the evaluation of strategic partners for African corridor expansion.
Institutional Relations: Authored the strategic brief for the Dutch Embassy in Mozambique to inform institutional trade-facilitation discussions for the Beira trade Corridor.
Operational & Digital Advisory: Developed QMS frameworks and video-based training for operational standardization across African subsidiaries. Advised on ESG/CSRD compliance and defined digital tool-selection strategies.
Global Market Entry & Expansion Digitalization strategy Branding Business Unit Strategy Digital Transformation
Salutlabs S.L.
Co-Founder, CEO & General Manager
January 2021 - May 2023 (2 years and 4 months)
Ibiza, Spain
Venture Leadership: Co-founded a pioneering healthcare digital platform launched during the pandemic.
Financial Impact: Directed the regional business unit to achieve high-margin profitability and significant net shareholder earnings within its first year. Successfully scaled the venture into an international operation through a robust franchise model (ES/NL), significantly increasing market share and organizational turnover.
Operational Command: Led a diverse team of 50 professionals across HR, strategy, and vision.
Business Model Innovation & Scaling Leadership Development Global Market Entry & Expansion Business Unit Strategy Branding
Morna Cosmetics S.L. (Morna Ibiza)
Founder & CEO
January 2023 - Today (3 years and 5 months)
Ibiza, Spain
• ● Established a sustainability-driven cosmetic brand, overseeing end-to-end product development, global branding, and market entry.
Branding Global Market Entry & Expansion Desarrollo de producto Product roadmap Marketing Strategy