About Anastasia
Commercial and transformation executive delivering rapid impact across SaaS, retail and technology-enabled businesses.
I provide strategic clarity and momentum in commercial and customer transformation, accelerating organisational focus and
results. I have led multicultural teams across 10+ countries and thrive in complex, cross-border environments.
Experience across corporate, mid-sized and PE-backed scale-ups.
English
Native or bilingual
German
Fluent
Italian
Conversational
Croatian
Conversational
Russian
Native or bilingual
Can work on-site
Düsseldorf (up to 50km)
Experience
- RoboticsInterim project (name of the company at requestJune 2022 - October 2024 (2 years and 4 months)Europe• • Built commercial engine from zero; scaled to €50M revenue in 24 months in 20+ markets.Global• • CRM & omnichannel advisory across Europe and Asia; cross-market activation; technology ecosystem evolution.
- Multinational RetailerInterim project (name of the company at requestJune 2025 - December 2025 (6 months)Europe• • Pricing and commercial technology strategy across EU markets; loyalty-promo-price integration roadmap.
- SaaS vendorInterim project (name of the company at requestFebruary 2024 - August 2025 (1 year and 6 months)Europe• • GTM, segmentation, pricing and partner strategy to accelerate early-stage product commercialisation
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Education
- Master of Business Administration (MBA)University of Antwerp2004Master of Business Administration (MBA)