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Andrea De La CruzAD

Andrea De La Cruz

Finance & Strategy independent consultant

€1,389/day
London, GB
15+ years

Average response time: 1 hour

About Andrea

Independent strategy, finance and transformation consultant with 15+ years’ experience, starting at Bain & Company and now advising leadership teams independently.

Former Head of Finance & Strategy at Pizza Hut Restaurants UK.

Track record of working closely with Executive teams, getting embedded quickly and accelerating key strategic projects by driving collaboration with cross-functional teams, leading project drumbeats and enabling data driven decisions.Primary focus in recent years has been on financial and growth planning, transformation and operational improvement projects, mainly in the food & beverage / restaurant sector with a focus on digital.
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

  • French

    Basic

Can work on-site
London (up to 50km)

Experience

  • Pizza Hut
    Head of Finance, Strategy & Growth
    November 2022 - December 2025 (3 years and 1 month)
    London, United Kingdom
    reporting to CFO
    • ▪ Led 5-year financial planning and scenario modelling, assessing impacts on sales, EBITDA, cash flow, capex, debt and covenant compliance; delivered clear quarterly Board-level insights and recommendations.
    • ▪ Partnered with senior leaders to embed key commercial drivers into financial plans, including pricing, inflation, productivity, estate development and financing costs.
    • ▪ Evaluated and structured growth and site investment opportunities across multiple brands (with greater focus on itsu), using robust return metrics (IRR, NPV, cash payback) to support Board capital allocation decisions reporting to Germany GM and Head
    • ▪ Delivered financial evaluation of H1 marketing and sales plan, analysing key drivers (sales & campaigns performance, channel/menu mix, cannibalisation). Translated insights into future marketing initiatives, built business cases for approval, and set clear targets & KPIs to unlock H1 sales growth in a high-potential, resource-constrained market.
  • Pizza Hut Europe (Germany)
    Independent Finance & Strategy consultant
    January 2026 - March 2026 (2 months)
    London, United Kingdom
    For the German Market:
    Delivered financial evaluation of H1 marketing and sales plan, analysing key drivers (sales & campaigns performance, channel/menu mix, cannibalisation). Translated insights into future marketing initiatives, built business cases for
    approval, and set clear targets & KPIs to unlock H1 sales growth in a high-potential, resource-constrained market.
  • Costa Coffee
    Senior Global Store Proposition Manager
    March 2020 - November 2022 (2 years and 8 months)
    London, United Kingdom
    Lead Costa disruptive innovation to define the Next Generation of coffee stores for Costa Coffee globally. Delivered this new concept into 2 trial stores. Positive consumer feedback and sales growth resulting from trial stores led the business roll out this concept globally.

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Education

  • Masters in Mechanical Engineering
    Universidad Pontificia Comillas ICAI
    2009
    Masters in Mechanical Engineering

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