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Andrea L.AL

Average response time: 1 hour

About Andrea

I have more than a decade of expe-rience in HR, with leadership respon-sibility in international corporate structures, national SMEs, and startup environments.

My professional development has been consistent and continuous: from Recruiting, HR Marketing, and Talent Management to building and leading entire HR functions, through to strategic overall responsibility for People & Culture at management level. In this context, I have built, professionalized, and digitally advanced HR organiza-tions, implemented recruiting and employer branding strategies, designed leadership and talent programs, and been responsible for HR processes, compensation structures, employee engagement, and change initiatives. In addition, I have continuously deepened my expertise through targeted internal and external training in Leadership, Strategic Human Capital Management, People Analytics, Digital Transformation, Change Management, and personality diagnostics.

My strength lies in consistently aligning HR closely with the business: through clear standards, effective leadership, reliable data, digital processes, and an employee experience that sustainably strengthens culture, performance, and the ability to change. I act as a role model, take responsibility, and embody leadership with clarity, attitude, and commitment. An active learning culture is particularly important to me: I lead by example in continuous development, encourage employees to learn, and actively foster individual potential.
  • German

    Native or bilingual

  • English

    Fluent

  • French

    Basic

Can work on-site
Zürich (up to 50km)

Experience

  • TUI Suisse Ltd.
    Director Human Resources
    TRAVEL AND TOURISM
    September 2024 - April 2026 (1 year and 7 months)
    Zürich, Switzerland
    • Overall responsibility for all HR matters across 3 entities
    • Registered in the commercial register with signing authority for all 3 entities
    • Member of the MSB
    • Leading&coaching a team of up to 6 HR professionals and up to 9 apprentices
    • Development & presentation of the HR Roadmap 2027
    • Digitalization & automation of all HR processes – from concept design to project implementation&leadership
    • Continuous development of "TUI People" (SuccessFactors) incl. new module rollouts, implementation of a digital reference letter generator, digital personnel files, and creation of a comprehensive Power Automate framework
    • Direct ownership of executive recruiting for management positions
    • Coaching and advising leaders on strategic and operational HR topics
    • Responsible for the redesign & execution of HR communication across the organization, including the HR NL, participation in Townhall Meetings, and the restructuring & relaunch of the HR intranet site
    • Redesign of onboarding, exit & feedback processes, establishing systematic feedback loops & deriving targeted coaching measures
    • National lead for the global TUIgether employee engagement survey in Switzerland, responsible for analysis, com munication, and follow-up actions – including the facilitation of workshops & implementation of improvement measures with a focus on the Central Services area
    • Responsible for Switzerland's participation in major global studies, including Equal Pay and DEI, ensuring local data integrity, alignment, and strategic action planning
    • Strengthening collaboration & connectivity within Central Services, fostering cross-functional cooperation & deepening the partnership with the global CoEs, actively contributing ideas and best practices to the wider TUI Group
    • Design, launch & delivery of leadership trainings across the GAS region
    • Development & introduction of a Corporate Health Management (BGM) concept
    • Certified Insights Practitioner, conducting Insights workshops & coaching
    HR Digitalisierung HR processes HR Strategy & Transformation Leadership Leadership Development
  • Bär & Karrer
    Head of Human Resources
    CONSULTING AND AUDITS
    August 2023 - June 2024 (10 months)
    Zürich, Switzerland
    • ▪ Overall responsibility for all HR matters at six locations
    • ▪ Leading and coaching 6 HR employees, up to 4 assistants as well as all apprentices & interns in the company
    • ▪ Leading HR projects in close cooperation with management team
    • ▪ Working closely with the partnership on all partnership related issues and management meetings
    • ▪ Responsible for restructuring the Welcome Days for new employees
    • ▪ Development of a corporate health management annual program
    • ▪ Development of a recruiting strategy, including the definition and implementation of a recruiting event program
    • ▪ Design and implementation the digitalization of HR processes
    HR Digitalisierung Team Leadership Employer Branding Talent Acquisition HR processes
  • Swiss Ventures Group AG
    Head of HR, Member of the Group Management Board
    PRIVATE EQUITY
    August 2022 - June 2023 (10 months)
    Zürich, Switzerland
    • ▪ Member of the Group Management Board and direct report to the CEO
    • ▪ Close cooperation and guidance of the managers for 5 business units
    • ▪ Full responsibility for the definition, development and implementation of all HR processes in the group and business units: on- and offboarding, recruiting-standards and processes, employer branding, people development incl. career paths and salary bands, consulting on leadership issues, yearly employee surveys, internal communication guidelines and measurement, confidential HR talks, standardization of contracts, compensation & benefits incl. negotiation with the employees, People Analytics
    • ▪ People administration and preparation of People Analytics for the Executive Management Board & Board of Directors
    • ▪ Responsible for payroll, pension fund and HR Legal questions
    • ▪ Involvement in the reorganization of a business unit
    • ▪ Advising the portfolio companies on HR issues
    • ▪ Development and implementation of measures to promote corporate culture, incl. definition of values
    • ▪ Blog articles about HR Topics
    HR Strategy HR Management HR Prozesse Talent Acquisition & Employer Branding HR Beratung

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Education

  • CAS Strategic Human Capital Management & Analytics
    ZHAW (Zurich University of Applied Sciences)
    2021
    CAS Strategic Human Capital Management & Analytics
  • M.Sc. in Business Administration
    ZHAW (Zurich University of Applied Sciences)
    2014
    M.Sc. in Business Administration

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