About Andreas
Highly experienced research and strategy consultant focused on providing actionable insights for strategy, product planning, and marketing functions. Extensive end-to-end project management and delivery experience combining B2B and B2C research and analysis across global markets for executive clients in corporate and SME business verticals. Proven track record of advising vendors, service providers and investors on market opportunities, product portfolio, strategic and go-to-market options, based on understanding of key business issues and competitive dynamics, and consumer drivers.
English
Native or bilingual
German
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- TechStrategies LtdPrincipal ConsultantTECHSeptember 2024 - Today (1 year and 9 months)United KingdomFreelance consultant for technology businesses in automotive, consumer electronics, mobile, IoT. Leveraging over 25 years experience in management consulting, market and industry research my services include project management, B2B and B2C research, analytics, and reporting across main the themes opportunity assessment, competitive analysis, market strategy, and M&A support.
- Connected Home Devices – TechInsightsResearch Program DirectorTECHDecember 2022 - July 2024 (1 year and 7 months)United KingdomHeading up an analyst team at a leading provider of advanced technology analysis, providing content and services to the world's most successful technology companies. Focused on the CE devices universe ensuring timely delivery of a large portfolio of quantitative market data forecasts and qualitative analysis to a global client base.
- Strategy Analytics LtdDirector ConsultingTECHJune 2001 - December 2022 (21 years and 6 months)London, United KingdomHeading up the European B2B Consulting practice for a leading analyst and market research firm. Serving vendor clients across global ICT markets and in particular Automotive, CE, Mobile, IoT. Responsible for all regional project business reporting to the US-based CEO. In control of the entire project cycle from leading initial scoping, methodology and proposal development, project team assembly and management, research plan execution, analysis and story development, PowerPoint report production and delivery to executive client audiences.
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Education
- BALeeds Metropolitan UniversityBA
- Diplom BetriebswirtCity of Bremen University of Applied SciencesDiplom Betriebswirt