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Andreea TomaAT

Andreea Toma

Customer Relationship Management Expert

€602/day
Leeds, GB
8-15 years

Average response time: 1 hour

About Andreea

As a driven and accomplished professional, I possess a wealth of experience managing projects and consistently delivering exceptional results. I am eager to leverage my talents and skillset to support your organisation's success, particularly in the areas of CRM and marketing.

My ability to think critically and pay close attention to detail allows me to design strategic campaigns that connect with target audiences. I rely on data analytics and market insights to inform my approach, resulting in targeted strategies that maximize engagement and conversion rates.

I excel at building strong relationships with cross-functional teams, and effectively communicating complex ideas and concepts. I am always seeking growth and development, staying up-to-date with the latest CRM and marketing trends and best practices. My commitment to delivering high-quality work ensures that I consistently exceed expectations.

Skills & Experience at a glance:

Data Analysis: Analysing vast datasets to reveal significant trends and provide insightful business intelligence.

Business Analysis: Utilising market research to identify untapped potential and evenly distributing sales opportunities through data-driven insights.

Project Management: Taking the lead in designing and implementing a custom CRM system, including providing in-house training for staff.

Customer Management: Improving data quality in multiple CRM systems through consistent validation and information sourcing.

Problem-Solving: Driving efficiency improvements by implementing shortcut codes and streamlining product offerings, resulting in a 20% increase in transaction times.

Microsoft Office Suite: excellent knowledge.

Programming and Analysis software knowledge: Jira, Snowflake (SQL), Tableau, Maptitude.

Marketing and E-commerce software knowledge: Braze, Dotdigital, Prezi, Maptitude, and Website builder platforms (Wix, Squarespace).

Creative software knowledge: Abobe Suite, Canva, Prezi.
  • English

    Native or bilingual

  • Romanian

    Native or bilingual

Can work on-site
Leeds (up to 50km), Wakefield (up to 10km)

Experience

  • TUI
    CRM CX Analyst
    TRAVEL AND TOURISM
    April 2022 - Today (4 years and 2 months)
    Luton, UK
    Bringing expertise in running and maintaining regular reporting for the CRM team. I excel at conducting ad-hoc analysis, presenting strategic recommendations, and implementing them effectively. Highlights include:
    • Generating and disseminating insightful reports to stakeholders at all levels of the organization.
    • Analyzing large data sets to uncover trends and provide valuable commercial insights.
    • Streamlining data processes through wrangling, validation, consolidation, and database improvement efforts.
    • Building strong relationships with cross-functional teams and sharing best practices, analysis results, and reporting optimizations with international teams.
    SQL Tableau software Customer Journey Customer Relationship Management (CRM) Customer Segmentation and Analysis Customer Loyalty/ Retention
  • Crossroads Truck & Bus Ltd
    CRM And Sales Lead Co-ordinator
    January 2017 - April 2022 (5 years and 3 months)
    Birstall, Dewsbury, England, United Kingdom
  • Currys plc
    Business and Sales Adviser
    February 2014 - December 2016 (2 years and 10 months)

    • Drove incremental business account sales;
    • Supported retail sales colleagues and the management team by building a customer adviser base who can acquire new business accounts and process repeat sales;
    • Constantly interacted and developed strong relationships with business customers.

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Education

  • Executive MBA , Business Administration, Management and Operations
    Bradford University School of Management
    2023
    Executive MBA , Business Administration, Management and Operations
  • Bachelor of Science
    University of Bradford
    2013
    Bachelor of Science (BSc), Business Economics

Skill set

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