Description

Skilled in unifying communications functions, developing high-impact campaigns, and leading teams to achieve measurable outcomes across diverse industries. Adept at advising executives, influencing stakeholders, and aligning marketing initiatives with strategic business goals. Recognised for creating compelling narratives, driving digital transformation, and implementing solutions that enhance customer experience. Accomplished in managing budgets, optimising resources, and ensuring effective delivery of integrated communications. Experienced across consultancy, housing, aerospace, and international markets, bringing a global perspective to complex challenges.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

The Guinness Partnership,
Business Consultant
January 2024 - September 2025 (1 year and 8 months)
London, UK
Direct communications and marketing integration following large-scale merger. Direct cross-functional teams, align internal and external messaging, and oversee transition to consolidated digital platforms. Provide strategic input to programme steering group, ensuring communication objectives support corporate priorities. Manage budgets, optimise supplier relationships, and safeguard brand consistency across all channels.
• Integrated two communications and marketing teams (16 staff), delivering a common strategy for 10,000+ customers and 2,500+ employees.
• Engineered merger communications plan that drove 93% employee awareness and secured 85% customer engagement.
• Directed migration from redundant platforms to partner systems, achieving 75% user adoption within two months.
• Negotiated supplier consolidation, removing duplication and delivering £230k annual savings.
Corporate Strategy Communication strategy Change and Transformation Management Digital communication Post-Merger Integration
Shepherds Bush Housing Group,
Head of Marketing & Communications
November 2022 - December 2023 (1 year and 1 month)
London, UK
Oversaw all marketing, communications, and stakeholder engagement across organisation. Directed strategy, managed £350k budget, and led team of three. Contributed at both Operational Management and Senior Leadership levels, shaping organisational decisions and driving customer-focused initiatives.
• Introduced new Customer Portal, increasing users by 50% within six months, reducing call centre demand by 14%, and generating £30k annual savings in staff time.
• Guided all merger-related communications, engaging 10,000+ customers and 250 employees with over 90% participation.
• Championed brand visibility and strategic messaging, ensuring alignment across internal and external stakeholders.
Team management Change and Transformation Management Communication strategy Branding
Shepherds Bush Housing Group
Senior Marketing & Communications Manager
November 2021 - November 2022 (1 year)
Led marketing and communications strategy to support corporate objectives and enhance customer engagement. Oversaw channel performance, digital development, and content creation while ensuring cost efficiency and measurable impact.
• Reorganised team structure, cutting costs by 52% while sustaining delivery across all major channels.
• Launched new website, doubling daily users within six months.
• Developed video library of 10 "how-to" guides, attracting 10,000+ views in the first year and reducing related customer queries by 24%.