Andrew Ruffell

Leadership of niche Management Consultancy practice, delivering strategic advisory and interim management services. Client engagements spanning global business operations with emphasis on sales, partnerships, digital marketing and business development. Design and implement commercial strategies, define product roadmaps, detail business plans and implement operational procedures. Craft and execute effective new sales models. Identify company growth opportunities. Create and clarify goals related to performance and growth. Devise and implement lead-generation campaigns. Facilitate strategy reviews and lead client workshops. Utilise Key Performance Indicators (KPIs) for performance comparisons to gauge goal realisation. Author client reports and deliver board level presentations. Example Client Deliverables:

●Spearheaded Marketing for Start-up - Proptech start-up product marketing review, advising on functional design and technical architecture, aiding in refining product marketing and boosting sales revenues, which presented businesses opportunities to expand organically and inorganically.

●Led the digital transformation of a UK Property Services business in less than 9 months and delivering 200%+ increase in sales revenues within 12 months. Realised significant cost reductions from operational efficiencies following the introduction of real-time work order status, live engineer tracking, automated client reporting, operational dashboards and integration with accounting.

●Accelerated lead generation and automated lead qualification through the implementation of MEDDIC sales methodology in conjunction with market leading enterprise CRM and MA technologies employing real-time dashboards and automated reporting to prove ROI.

●Managed the rebranding and relaunch of a global Fintech provider, going live with a new website and sponsorship of a global banking conference event within 4 months of engagement, targeting new markets and demographics to deliver increased sales growth and expand global reach.

Hired, trained, motivated, and coached sales, pre sales and partner teams. Oversaw their development and achievement of commercial strategy objectives. Ensured business activities aligned with organisational objectives. Collaborated with internal development and delivery teams to develop strategies which boosted product awareness. Cultivated key partnerships to accelerate company growth. Assisted in budget development, reviews and financial reporting. Studied industry trends and identified commercial threats and opportunities inputting to effective product strategy and sales development.

●Led and executed the re-branding and re-launch of the company post acquisition

●Penetrated LATAM with major new sales client wins in Honduras, Venezuela and Bolivia

●Devised marketing campaigns promoting the benefits of Automated Testing and DevOps to accelerate banking implementations and sustainable release management lifecycles

●Grew sales outreach and profitability internationally with team expansion into North America

●Introduced managed services model with full lifecycle engagement to reduce external risks

●Partnered with regional SI (Systems Integration) firms to enter the Canada marketplace

Charted the successful merger with FOT to create a DevOps software and services organisation. Led the acquisition of Verisim IP to fast-track the implementation of an e-Learning platform. Directed post-merger initiatives including sales, marketing, client implementations and software development. Created and managed strategic sales and marketing plans that drove revenue growth. Cultivated internal and external relationships to fulfil organisational vision and objectives.

●Scaled the business within 12 months of merger to capture new client sales of €3.2M+

●Yielded 300%+ increase in sales revenue plus 20% annual maintenance committal over 5 year term

●Penetrated the Canadian market place with a focus on Credit Unions Additional Experience