Description

Hi, I'm Andrew, a marketing and communications consultant with over 10 years’ experience supporting B2B firms and founders to grow, gain visibility and win new business. My background spans national membership organisations, recruitment, property and global automotive brands including SEAT and Nissan.

I specialise in marketing that helps leaders and firms turn their knowledge and experience into valuable content for audiences, building trust, expanding networks and facilitating commercial growth. Experienced across both personal and company-level marketing, with a strong focus on long-form content, email marketing, social media management and press relations.

Experienced in both strategy and execution, from clarifying market positioning, benchmarking and shaping content strategy, through to execution and delivery. Comfortable working directly with founders, partners and leadership teams, as well as supporting wider teams where needed. I also have line-management experience.

Recent role achievements include: leading the rebrand of a national property membership organisation, building personal and business profiles for a boutique recruitment firm which contributed to new clients and entry into a new sector, and leading business development for a specialist education group, resulting in six new retained clients over a twelve-month period.

Industry field of expertise

Languages

English
Native or bilingual
Greek
Basic

Workplace preferences

Can work on-site

Epsom (up to 40km)

Taylored Marketing
Marketing Consultant
CONSULTING AND AUDITS
September 2024 - Today (1 year and 9 months)
London, UK
I work with professional services leaders, turning their specialist knowledge into clear, consistent content and campaigns that build trust, strengthen reputation and support commercial growth. Highlight achievements include:
Building a recruiter’s personal and business brand through strategic content, contributing to new clients and entry into a new sector
Developed expert-led content systems for founders, improving consistency, visibility and enquiry quality
Led business development for a specialised education group centred around its expertise, resulting in 6 new retained clients in 12 months in new location, and expansion into a new city
Helped firms clarify their positioning and differentiate themselves in competitive markets
Growth Strategy Branding Business Plan Development Digital Marketing Email marketing
ARMA (Now part of The Property Institute)
Marketing Manager (Previously Marketing and Communications Officer)
REAL ESTATE
September 2020 - March 2024 (3 years and 6 months)
Wimbledon, London, England, United Kingdom
The Property Institute (TPI) is the leading professional membership organisation for property managers in England & Wales. My highlight achievements include:
Promoted to Marketing Manager to oversee creation and launch of TPI’s new brand to the public and TPI’s 7,000 members.
Revamped digital communications sent out to TPI’s members, with updates to design, content and copy.
Branding Digital Marketing Brand content Email marketing Writing
Royal Automobile Club
Marketing Communications Executive
AUTOMOBILE
November 2018 - July 2020 (1 year and 8 months)
London, United Kingdom
The Royal Automobile Club is one of the world’s foremost private members’ clubs in the UK. I promoted the Club’s automotive activities and heritage to its members and wider audiences. Key achievements include:
Used Salesforce's Marketing Cloud to send monthly promotional newsletters to 6,000 Club members. Reviewed analytics to identify ways to boost engagement, achieving an average open-rate of 40% among members.
Offered on-site PR support for high-profile media events, including Formula 1 car reveals held at the Club, exclusive dinners with motorsport icons and the London to Brighton Veteran Car Run.
Managed several external partners to the Club, including event and PR agencies, journalists, photographers and film crews.
Contributed articles towards the Club's quarterly magazine 'Pell-Mell & Woodcote', which had a circulation of 17,000.
Email marketing Digital Marketing Marketing Analytics Press relations Salesforce Marketing Cloud