Anika Berger

Founder and creative force behind NikNak PR, a boutique communications studio championing bold ideas, meaningful strategy, and a fresh take on traditional PR. With a deep understanding of culture and connection, I have partnered with brands that want to spark conversation — not just coverage.

In the past year, she has led projects with a powerful mix of clients, including:

noon, eJaby, Coralytics, Hong Kong Film Festival Dubai, Dubai Desert Classic, Dubai Rugby 7s, Waterbomb Festival Dubai, Netflix, NOVU Rituals, Wallace and Company, Washington Apples, Morfologie, and The Wellbeing Sanctuary, to name a few.

From regional names to independent disruptors, I bring clarity, momentum, and an authentic voice to every brief. My experience spans events, brand launches, influencer strategy, and cross-platform storytelling — always executed with precision and personality.

Rooted in the UAE, NikNak PR reflects my mission: to create comms that are anything but boring.

Lead a portfolio of client accounts in lifestyle, F&B and hospitality whilst managing a team of two Clients include Jumeirah Group venues, Hilton Palm Jumeirah venues, Media One Hotel, and Pret A Manger (a part of Emirates Leisure Retail (ELR), to name a few Develop, lead, and balance multiple strategic PR plans and campaigns, including annual and quarterly critical path strategies, drafting innovative copy, delivering top-quality coverage, and brand enhancing moments with strong media and influencer relations Coordinate with the team to interpret briefs and understand objectives to deliver effective copy Work collaboratively and delegate tasks across the team to ensure all are aligned with project goals Proofread, critique, and edit internal and client copy to ensure grammatical accuracy, sense, and style Provide subject expertise in copywriting, guiding and influencing clients on copy style, tone, and presentation Ensuring key messages are included and distributed suitably through a variety of channels to optimise communication effectiveness Fostering the professional development of team members

Led a portfolio of client accounts in corporate, lifestyle, and luxury goods whilst managing a team of four Clients included Chalhoub Group, Laundryheap, Liquid Retail, Trafalgar Luxury Group, and Autodesk Developed corporate copy across industries, including press releases, white papers, articles, and profiling features