About Anita
Strategische Marketingführung & AI Powered Marketing Automation
- Go-to-Market (ICP, Positionierung, Messaging)
- Demand Generation
- Agentic AI & Marketing Automation (GPT-Workflows, Automatisierung, Entscheidungslogiken)
- Funnel- & Revenue-Architektur
- Digitale Transformation für KMUs
Strategic Growth & AI-Powered Demand Generation
- GTM architecture
- Agentic AI workflows
- Marketing automation
- Revenue & funnel design
- Data-driven growth systems
German
Native or bilingual
English
Fluent
Experience
- GrowthKit ConsultingB2B Marketing Beratung auf AugenhöheCONSULTING AND AUDITSJanuary 2026 - Today (5 months)Berlin, GermanyKomplexe Produkte. Klare Pipeline. Ich helfe CEOs und Foundern, erklärungsbedürftige B2B-Produkte in skalierbare Demand Generation zu verwandeln — mit KI, nicht gegen sie. Mehr auf growthkit.consulting.Growth for complex B2B products — clearly structured and measurable.I help B2B teams set up demand generation, messaging and marketing decisions so they create measurable pipeline.
- GrowthKit ToolsFounder AI-enabled Revenue IntelligenceSOFTWARE PUBLISHINGDecember 2025 - Today (6 months)Berlin, GermanyGrowthKit is a Strategic Revenue Management System for CEOs and founders at B2B companies with 50–500 employees. It connects your growth strategy to pipeline execution using AI-powered compound intelligence — combining your CRM data, intent signals, and enrichment data with persistent memory of your business context.GrowthKit is hosted on Supabase in the EU (Frankfurt). Your data never leaves Europe. The AI processing runs through Anthropic Claude, which does not use your data for model training. We're GDPR-compliant by design. You own your data and can export or delete it at any time.growthkit.tools
- Software AGMarketing Director - Global Demand CenterSOFTWARE PUBLISHINGJanuary 2018 - May 2025 (7 years and 4 months)Berlin, GermanyI own the global marketing strategy for one Business Unit at Sofware AG. In my global and strategic role I create ready-to-use and approved campaigns and internal program infrastructures for field execution. I plan and develop campaign frameworks and define release schedules to facilitate regional campaign executions and measure results.
Recommendations
Be the first to recommend Anita
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Certification Communicating Data Through StorytellingMIT Sloan School of Management2022Certification Communicating Data Through Storytelling
- Master of ArtsUniversität Paderborn / University of Paderborn2006Master of Arts