About Anna
Specialised in UX content localisation, converts English/German content into native-level Italian, with a special focus on UX writing, SEO and GEO. Demonstrates deep expertise in producing clear, precise, and engaging Italian long/short-form content that enhances brand messaging and user experience, supported by extensive B2C/B2B experience. Desires preferably mid-/long-term collaborations as a contractor or partner for global brands. Looks forward to making your Italian content stand out and optimise conversions!
Italian
Native or bilingual
German
Fluent
English
Fluent
Remote only
Primarily works remotely
Experience
- B2B and B2C diverse companies/ agencies/ LSPsGerman, English into Italian UX Localisation - Reviewer - Italian Copywriter and Content StrategistDIGITAL AND ITJanuary 2014 - Today (12 years and 5 months)Verona, Italy• Collaborate with Italian web agencies and SMEs. Additionally, with international content marketing agencies and organizations who have clients with one of their core markets in Italy in the role of the local copywriter• Localise marketing and web content from German/ English into Italian, with a special focus on UX for German companies• Review marketing and web content from English into Italian, with a special focus on UX for international localisation companies
- INTERNATIONAL B2B COMPANY UNDER NDAITALIAN CONTENT REVIEWERSOCIAL NETWORKSJanuary 2022 - January 2024 (2 years)Verona, Italy
- Conducted thorough reviews and revisions of hundreds of localised marketing materials, ensuring the Italian versions—localised from English (US)—met the highest standards of accuracy and cultural relevance.
- Provided comprehensive feedback and actionable recommendations to align the localised texts with the client's glossary and style guide, emphasizing enhancements in UX to boost content accessibility and readability.
- Achieved a significant milestone by advocating for the adoption of a more effective alternative for a widely used expression in marketing communications, leading to its inclusion in the client's official glossary.
- Italian well-known web agency - Under NDASEO Copywriter for B2B and B2C large companies and E-commerceNovember 2019 - December 2024 (5 years and 1 month)Verona, Italy
- Produced SEO-friendly product descriptions, listicles, and blog posts for international and local brands spanning multiple industries that have an Italian market.
- Skilfully integrated provided keywords and tone of voice, ensuring content was optimised for search engines and compelling for the target audience.
- Proactively addressed potential discrepancies between keywords and subjects, suggesting alternative lists to ensure content accuracy and avoid misleading claims.
- Contributed to higher search rankings and increased audience engagement.
- Consistently achieved client satisfaction due to meticulous attention to detail and SEO best practices.
This collaboration highlights my versatility as an SEO copywriter, commitment to content integrity, and ability to adapt to various industries and client needs.
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Education
- FUTUREPROOF COPYWRITING + SELLING WITH STORIES COURSENick Usborne2024FUTUREPROOF COPYWRITING + SELLING WITH STORIES COURSE
- AI FIRST: MONTY'S METHOD2024AI FIRST: MONTY'S METHOD