About Anna
I have 10+ years of experience in strategy roles working for star branding agencies (VBAT/Superunion, Brandnew, Chuck Studios), brand powerhouses (Heineken, Diageo, Unilever, Nikon, Absolut, Pernod-Ricard) & C-suite executives. My skill set is a combination of strategy, account lead & business development. Working in a global, champions league environment shaped my strategic frameworks around classical branding tools and monitoring brand expression and consistency from strategic framework to design - across all channels (incl. digital). Consulting for the social impact industry enriched my know-how with new methodologies focused on applying human-centred & interdisciplinary approaches to brand strategy. I’ve got experience working for global corporations and impact start-ups & scale-ups – in roles varying from freelance strategist, account lead, branding consultant to a workshop/training designer. I enjoy working closely with design and client teams.
English
Native or bilingual
Dutch
Conversational
Can work on-site
Amsterdam (up to 50km)
Experience
- A.D. new worldFreelance Brand Strategist & Branding ConsultantJanuary 2020 - Today (6 years and 5 months)Amsterdam, Netherlands▪I am responsible for developing branding strategies (brand positioning - mission, vision, tone of voice, brand story, brand architecture) as well as sourcing, assembling and managing the creative Teams to deliver on the campaign plans▪I developed my own set of interdisciplinary storytelling tools to increase compatibility between branding strategy & impact businesses▪Clients: Studio Vondst, Bosch Advocaten, Schreuder Natuurgeneesmiddelen, Willicroft, Yogi&Yousef, INNTRA – innovative trauma relief access, SEIF/SENS, Polish Aid/Solidarity Tanzania (public/private partnership), Forward Inc, WWF, Chuck Studios & Unilever
- Brandnew - brand designersBusiness Development DirectorJanuary 2018 - January 2020 (2 years)Amsterdam, Netherlands▪Brought on board to strengthen the agency performance and drive global business development▪Landed agency first global accounts (Diageo, The Coca-Cola Company)▪Led key global accounts (brand direction, development of brand strategy, ensuring brand-on translation of strategic territory into design, creative and content development, overseeing the creative execution and production)
- VBAT/SuperunionAccount DirectorJanuary 2015 - January 2017 (2 years)Amsterdam, Netherlands▪Managed agency's biggest account – the Heineken International with 52 brands, leading the dedicated team of twelve (packaging design, visual identity, brand guidelines)▪Managed Nikon Europe B.V. increasing the account turnover by 80% within a year: work out a dedicated project management system developed and tailored to service B.V central as well as 27 countries and 32 languages for Nikon Imagery, resulting in Nikon Imagery campaign guidelines implemented in 27 countries
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Education
- Master of ArtsJagiellonian UniversityMaster of Arts
- Bachelor of ArtsJagiellonian UniversityBachelor of Arts
Certifications
- Design ThinkingGrowth Tribe2022