Anna S.

View my portfolio here:

Hi, I’m Anna Sunderland — a social media and digital creative with a passion for bold ideas that don’t just get likes, but get people talking.

I specialise in social-first strategy, content creation, and performance advertising across Meta, TikTok, Instagram, YouTube, and Google. My background includes agency work at Fabric Digital (NZ), where I managed campaigns for industries spanning automotive, lifestyle, architecture, and retail—developing ads and reels that consistently outperformed benchmarks by combining creativity with data-driven optimisation.

I’ve also worked brand-side as Social Media Manager for Deep Creek Brewery, creating photography, video content, and community engagement that captured the brand’s personality online. Alongside this, I launched Ziggy Society, an e-commerce project where I built the brand identity, designed apparel, and executed a complete social strategy—growing an authentic online community through creative campaigns.

What ties all of this together is my ability to balance strategic thinking with hands-on execution. I know how to spot trends, craft content that resonates, and turn creative ideas into measurable results.

Now based in Berlin, I’m available for freelance collaborations with brands looking to stand out, scale up, and shape culture through digital media.