Description

I help B2B companies build robust operational tech stack foundations that drive revenue growth through sales and marketing teams using strategic HubSpot implementations and integrations, and data-driven demand generation.

With 22+ years scaling startups from £13M to £60M+ turnover, and as probably one of the longest and most expert Hubspot consultants in the UK with over 12 years day to day hands-on experience, I specialise in transforming marketing operations for medium-sized tech firms who need sophisticated growth strategies but lack internal marketing teams.

What sets me apart: I'm a HubSpot expert who thinks like a CMO but operates with the agility of a consultant. I don't just deliver run of the mill campaigns—I architect entire go-to-market ecosystems, from sales process optimisation and pipeline orchestration to ABM strategies and marketing automation that actually converts, ensuring maximum efficiency between departments right throughout the company.

I typically handle: Complete marketing infrastructure builds, HubSpot-Salesforce integrations, demand generation programmes, sales enablement frameworks, and strategic consulting for companies preparing for funding rounds or acquisitions. My clients see significant and measurable pipeline growth within 18-25 months, with key and immediate improvements made to processes and reductions in overheads from day one.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

GROWTH FUNDAMENTALS LTD
OWNER, FOUNDER, MARTECH CONSULTANT
August 2022 - Today (3 years and 10 months)
Freelance marketing technology solutions consultant and fractional CMO. Supported by a full service marketing delivery team. We work with mid & enterprise clients predominantly in the B2B Tech and SaaS sector, B2B2C Fintech platforms, and B2C Retail & Tourism with one of the largest holiday park operators. Hubspot Solutions Provider. Hubspot Integration Specialist. End to end revenue operations management across cross-functional teams, supporting sales, optimising processes and customising systems to maximise efficiency.
RED BADGER
HEAD OF MARKETING < MARTECH LEAD
January 2022 - Today (4 years and 5 months)
Slashed company marketing spend saving £250,000 on internal/external resources and technology platforms. Transformed pipeline structure and visibility across the business, with increased top of funnel opportunities requiring two new BDD's to fulfil demand. Re-engineered legacy Hubspot implementation as the primary platform for pipeline orchestration and campaign management. Developed a new company website and comprehensive resources section as the foundation to a new ABM strategy.
CLOUD10 MARKETING LTD
CMO & FOUNDER
June 2016 - May 2022 (5 years and 11 months)
A full service marketing agency and Gold Hubspot partner focussed on delivering high-end marketing and business operations in the technology / SaaS / Retail and Hospitality sectors. Core competencies included CRM, digital and e-commerce platforms, automation solutions, website, brand and campaign development, SEO/PPC/Social and content, channel development and support of future funding rounds, mergers & acquisitions.

Re-shaped a national holiday park group's entire marketing and sales infrastructure, establishing a centralised sales and marketing machine that delivered additional revenue of over £12M in first 12 months. Spear-headed the launch of a non-profit NGO building a community of 30,000 members in the first 12 weeks, generating over £100,000 in donations by the end of year 1 to provide emergency mental health and suicide prevention services. Executed a complicated EMEA GTM Strategy and Channel Development Programme for a global technology provider resulting in a pipeline of over £3M across 6 new wholesale partners in 6 months. Became one of Hubspot's most established partners having managed both the largest Hubspot customer globally and one of the first UK customers over a 12 year partnership. Engineered a 3 year ABM and mar-tech strategy for an e-commerce marketplace startup to support rapid company growth and scaleability.