About Anthony
English
Native or bilingual
Experience
- Bier CompanyHead Of Marketing - B2C Ecommerce & Subscriptions, Strategy, Creative, Management, Data ScienceFebruary 2022 - Today (4 years and 4 months)London, UKHead Of Marketing at one of UK's top growth eCommerce startups, with the founder of PureGym on board of directors. I'm responsible for 15 simultaneous marketing activities, leading executives, freelancers and agencies.• Highest revenue month so far at £600k+• Grew paying subscribers by 12x in 4 months• I directly manage strategy, ads for TV, Google, Facebook, Twitter, Pinterest, Untappd, and handle email, SMS, socials, attribution, CRO, design• Indirectly manage radio ads, SEO, direct mail, affiliate, PR
- Upbeat AgencySenior Media Buying Manager - Agency-Side Paid Social, Paid Search, CRO, SMM, Email ServiceSeptember 2017 - February 2022 (4 years and 5 months)London, UKUpbeat Agency is a top performing digital marketing agency with a specialisation in boutique performance marketing, creative, CRO and consulting. Managed growth campaigns across a wide variety of industries, servicing 50+ clients.• Highest yearly management profitable ad spend was $11M+• Full funnel strategic consulting for small SME clients all the way up to 9-figure corporate icons (Bissell, BenQ)• Managed relationships with clients directly, led marketing team• Managed cross-functional team of performance marketing experts, creative producers and freelancers
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Education
- Music Technology & InnovationDe Montford University2012
Certifications
- 10+ Years Marketing ExperienceSchool of hard knocks