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Malt Strategy
Antonella TrombiAT

Antonella Trombi

Senior Business Analyst/CRM specialist

€579/day
Sheffield, GB
8-15 years
Microsoft Excel
Technical project management
CRM
Lean six sigma
Reporting

Average response time: 1 hour

About Antonella

A dynamic Business Analyst with deep expertise in Agile delivery, CRM systems, and digital transformation. I help global teams turn complex requirements into actionable solutions that deliver real business value. From user training and UAT to end-to-end product development, I ensure every solution is intuitive, efficient, and aligned with your business goals. Passionate about driving collaboration and innovation, I’m ready to help your organization achieve smarter, faster, and more customer-centric results.
Paper and Packaging
Public Sector
Banking and Financial Services
Insurance

  • Italian

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Greif
    Senior CRM Business Partner
    November 2025 - Today (7 months)
    · Serving globally as the key link between business units and the CRM team, streamlining system usability and accessibility, which led to increased user engagement and significantly improved CRM adoption across regions.
    · Acting as the primary liaison with the development team, writing clear and comprehensive user stories with detailed acceptance criteria. Prioritizing product backlog based on business value, technical feasibility, and user impact to ensure timely delivery of features.
    · Supporting and enhancing the integration between the CRM system (Sugar) and ERP platform (Infor LN) to optimize data flow and improve operational efficiency. Implementing and promoting automation workflows to drive process efficiency and reduce manual effort.
    Sugar CRM Requirements specification stakeholder management User Testing Atlassian JIRA
  • Greif
    CRM Business Partner
    March 2023 - October 2025 (2 years and 7 months)
    · CRM Business Partner in the Global Revenue Operations Team.
    · Responsible for optimizing and maintaining the CRM system (Sugar) to enhance business operations, strengthen customer relationships, and support Sales and marketing strategies.
    · Leading the onboarding of newly acquired entities into the CRM framework to ensure seamless integration.
    · Collaborating with stakeholders across Sales, Strategic Marketing, ERP team and IT department to gather, analyse, and document detailed requirements to ensure clear understanding of business
    needs.
    · Improving CRM data accuracy through validation processes and Standard Operating Procedures (SOP), leading to enhanced data quality and consistency — ultimately strengthening reporting capabilities in Power BI and equipping leadership with actionable insights for informed decision-making.
    · Providing training and global support to all business units across the organization, creating comprehensive documentation to accompany each session. Actively promoting best practices among users to maximize system adoption and effectiveness.
    · Leading comprehensive UAT testing before every release and system upgrade, while maintaining a constant focus on optimizing the end-user experience to deliver intuitive and high-quality solutions.
    Sugar CRM User Testing Atlassian JIRA Reporting Business analysis
  • GPI
    Business Analyst
    PUBLIC SECTOR
    May 2020 - March 2023 (2 years and 10 months)
    Florence, Italy
    • Business Analyst in the GPI Team which is involved in a project with Tuscany Region.
    • Producing reports and technical documentation for a variety of stakeholders related to multiple tools.
    • Undertaking investigative work to identify gaps in services, potential resource waste and suggest improvements.
    • Being the point of contact between the stakeholders and the developing team to ensure customer needs are met.
    • Proven ability to build positive and effective relationships with stakeholders, working with them to identify objectives, opportunities and potential benefits available.
    • Facilitating workshops to gather requirements in order to close the gap between the As-Is state and the To-Be state of different tools.
    Gitlab stakeholder management analytical and critical thinking Requirements specification user support
Check out Antonella's experience

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Education

  • MBA
    Bangor University
    2018
    MBA
  • MSc Professional Consultancy for Enterprises
    Università di Pisa (Pisa – ITA)
    2016
    MSc Professional Consultancy for Enterprises
Check out Antonella's education

Skill set

User Training
Stakeholder management
analytical and critical thinking
Requirements specification

Categories