Antonia Barber

Team Leadership: Built and mentored a high-performing in-house marketing team, transitioning Wenzel's from external to internal design and content production. This shift increased operational efficiency and reduced outsourcing costs. Fostered a culture of collaboration and innovation, resulting in a 20% improvement in team performance and a more agile approach to campaign delivery. Budget Management: Managed an annual marketing budget of £1.5M, ensuring optimal resource allocation to maximise ROI. Delivered all campaigns on time and within budget, balancing financial constraints with impactful marketing activities. Regularly reported on budget utilisation and campaign performance to senior stakeholders, ensuring transparency and data-driven decision-making. Analytics & Optimisation: Integrated analytics tools, including Google Analytics and HubSpot, to monitor campaign performance, track lead generation, and refine strategies based on data insights. Provided monthly performance reports and recommendations to the leadership team, highlighting areas for optimisation and future opportunities. Innovation & Emerging Trends: Continuously explored new marketing technologies and platforms, experimenting with innovative approaches to enhance engagement and drive customer loyalty. Developed and implemented campaigns aligned with emerging trends, ensuring Wenzel's remained competitive in a fast-changing market.

360 Marketing Leadership: Directed comprehensive multi-channel marketing strategies for clients, including Wenzel's, Boost Energy Drinks, Anglo American, QA, and Zapp, resulting in measurable growth across brand awareness and customer engagement. Led marketing efforts spanning OOH, experiential, PR, POS, digital campaigns, influencer partnerships, and social media, contributing to a 50% increase in brand awareness for Wenzel's and significant visibility improvements for other clients. Delivered high-quality creative assets, including videos, case studies, and digital campaigns, tailored to each client's unique objectives and market positioning. Website Relaunch: Spearheaded the successful relaunch of Wenzel's website, achieving a 40% increase in online traffic and recognition as a finalist for Content Strategy of the Year at the UK Content Awards. Optimised digital platforms for clients such as Boost Energy Drinks and Zapp, improving user experience and driving engagement. Strategic Campaign Development: Designed and executed tailored marketing campaigns for clients, leveraging market research and data insights to inform strategy. Developed creative and award-winning campaign concepts for Boost Energy Drinks, Anglo American, and QA, exceeding client expectations and delivering on KPIs. Integrated tools such as Google Analytics and HubSpot to track and optimise campaign performance, ensuring measurable success across all accounts.

WORK EXPERIENCE

Campaign Optimisation: Managed £20M in annual ad spend, driving a 25% increase in ROI and a 4.2% improvement in EBITDA through data-driven strategies and continuous campaign optimisation. Client Relationship Building: Strengthened client relationships by identifying new opportunities, resulting in account growth through successful cross-sell and up-sell strategies. Delivered tailored solutions that consistently exceeded client expectations. Strategic Account Planning: Developed and executed strategic account plans aligned with client goals, consistently achieving KPIs. Provided actionable insights to the MD and shareholders, driving further growth. Team Leadership: Led a multidisciplinary team, improving client satisfaction and campaign performance. Fostered collaboration and addressed challenges to maintain high team productivity. Project & Account Management: Enhanced productivity through project management methodologies, ensuring deadlines were met and risks mitigated. Managed multiple accounts and delivered detailed monthly reports with key metrics and strategic recommendations. Internal Coordination & Reporting: Collaborated with internal teams to exceed client expec tations. Delivered high-level reporting with actionable insights to clients and stakeholders.