Antonin Liverset

Directed global brand strategy, marketing, communication, and sponsorship for a premium cycling brand. Led the complete rebranding and implementation of a new brand platform, driving strong brand equity. Managed a cross-functional team (15 people) across brand, sponsoring, design, content, events and creative agencies. Developed and executed campaigns, product storytelling and ambassador-led initiatives in Europe & North America. Amplified brand visibility across B2B and B2C channels, significantly boosting media presence and engagement.

Supported outdoor, sports, and lifestyle brands on digital strategy, content production, and athlete marketing. Delivered measurable growth in digital performance, brand awareness, and revenue for key clients. Managed influencer partnerships, online campaigns, and omnichannel brand storytelling.

Created and executed multi-platform content strategies for a global outdoor eyewear brand. Produced digital assets, social media campaigns, and international brand activations. Managed ambassador content and community engagement.