About Antonio
Struggling to convert your eco-story📗 into green money💲? Let a pro sustainability copywriter help you! Why me? Cause I know your eco-conscious audience like myself. SPOILER: I'm one of them! But let me tell you my eco-story...📗
I’ve been many things in my 11-year long career:
✔ A climate tech engineer
✔ A carbon footprint scientist
✔ A circular economy designer ♻
Yet, the script of my life led me to become a freelance sustainability copywriter. 📝🌳
And that's when I unleashed my true potential!
Since then, I started combining my two greatest passions:
Environmental Sustainability and Copywriting 💚💚
My "sustainability copywriting as a service" focuses on carbon management tools (measurement & reduction/offset), agtech, foodtech, electric vehicles (EVs) & batteries, and any other sustainable solutions.
So, which kind of copy will you get?
📗 Engaging
📗 Humorous
📗 Action-oriented
But a premium copywriter for sustainability is also an eco-storyteller...
Whether it's blogs, social media copy, e-books or case studies, I want my readers to indulge into a tale leading them to take the final action (conversion).
Sustainability copywriting is the art of telling an eco-story 📗 that sells💲. I'll convey your brand USP to your eco-minded customers and drive climate-friendly cash to your account.
Right, let me unlock the 3 ingredients for a profitable eco-story recipe:
🍏 An effective content marketing to nail your USP
🍏🍏 A viral social presence + SEO-friendly blog & web copy
🍏🍏🍏 A killer sustainability copywriter combining the above and delivering you a mint (P.S.: that's me!)
Ready to boost your green conversions? 💰💰💰
Italian
Native or bilingual
Remote only
Primarily works remotely
Experience
- DESOTECFreelance Content Writer & Editor for an Environmental CompanyMarch 2023 - Today (3 years and 3 months)Plan, create, and edit content (LinkedIn posts, case studies, webinars) on the application of activated carbon-based filters for purifying waste streams coming from a number of industrial plants (plastic recycling, textile recycling, EV battery recycling, biogas production, etc.)
- Farmforce ASFreelance Sustainability Copywriter and Content Writer for an Agtech CompanyJanuary 2022 - Today (4 years and 5 months)
- Wrote blog posts, case studies and press releases to raise awareness on company software as a service (SaaS) and generate leads
- Topics covered: agtech, food supply chain digitisation, deforestation, child labour, traceability in the agricultural (e.g., cocoa, coffee) supply chain, food's first mile, sustainable agriculture & food
- https://www.salixwriting.com/Freelance Sustainability Copywriter, Content Writer and BloggerJuly 2020 - Today (5 years and 11 months)
- Designed my personal website through Wix
- Craft SEO-friendly blog posts and web copy (including meta descriptions, title tags, etc.) to optimise keywords ranking and drive traffic to my website
- Write articles on circular economy, carbon footprint reduction, sustainable fashion & textiles, solutions to plastic pollution and food waste, foodtech, sustainable packaging, climate tech, agtech & sustainable agriculture, sustainable cosmetics, and other environmental services.
- Increased my newsletter subscribers by 30% over the last 3 months
- Achieved an average CTR of 40% for my email marketing campaigns
- Managed three social media channels (posting, interactions with followers, analytics monitoring) using Buffer
- Create Facebook ads for content marketing
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Education
- Doctor of Philosophy - PhD, Environmental ScienceUniversity of Leeds2016Doctor of Philosophy - PhD, Environmental Science
- Master's degree, Environmental Engineering Technology/Environmental TechnologyUniversity of Calabria2010Master's degree, Environmental Engineering Technology/Environmental Technology