About Anuja
💡 Marketing & Communications Specialist | Beauty • Fashion • Hospitality Tech
Portfolio Link: Project:
I am a Marketing & Communications Specialist with international experience across luxury beauty, fashion, and high-growth tech. Skilled at turning consumer and market insights into actionable strategies, I combine analytical rigor with creative brand storytelling to deliver measurable impact.
🚀 Currently: Marketing & Communication Assistant at Dayuse.com, where I lead B2B content strategy and international creator campaigns to scale the brand’s presence within the global hospitality industry.
✨ Key Expertise Highlights:B2B & B2C Strategy: Scaling brand awareness for Dayuse.com through structured editorial calendars, sales enablement (case studies/presentations), and international creator management in European, American and Asian markets.
Consumer Insights: Strengthened FMCG beauty brand strategies at Kantar, supporting L’Oréal and other global clients through multi-market insights, performance dashboards, and campaign recommendations.
Digital Growth: Delivered high-impact social campaigns at Foreign Language Hub and Two Stories, consistently improving CTR (+12%) and social engagement (+15%) through data-driven storytelling.
Industry Presence: Hands-on experience with Paris Fashion Week and lifestyle UGC collaborations, bridging the gap between luxury aesthetics and digital-first content.
Project Management: End-to-end campaign execution, stakeholder management, and international vendor coordination.🌍 With a Master’s in International Business and a multicultural background, I bring a global perspective and adaptability to fast-paced teams. I am passionate about luxury branding, consumer-driven marketing, and the intersection of technology and lifestyle.
English
Native or bilingual
Hindi
Native or bilingual
French
Basic
Can work on-site
Paris (up to 50km)
Experience
- DayuseMarketing & Communication AssistantNovember 2025 - Today (7 months)Paris, FranceDayuse is a global platform redefining hotel experiences, connectingtravelers with premium hotels for daytime stays and flexible hospitality solutions. Spearheaded B2B content strategy across LinkedIn, blog, and sales enablement assets, managing a global editorial calendarthat contributed to a +25% increase in B2B content engagement. Authored copyfor a redesigned Partners landing page and a new Partners blog hub, improving online visibility and discoverabilityfor hotel partner acquisition. Produced and published media articles and case studies distributed across external press and internal sales channels, strengthening brand authority and supporting the partner pipeline. Collaborated with Sales& Creative teams to develop visuals and video assets for partner acquisition and retention campaigns, supporting +18% growth in hotel partner leads. Monitored and optimised Meta and Instagram campaigns across the US, Europe, and APAC markets, applying performance data to improve engagement by +30%.
- KantarMarket Research AssistantMarch 2024 - September 2024 (6 months)Paris, FranceKantar is a global leader in data, insights, and consulting, partnering with top FMCG and luxury brands to shape brand strategies. Supported pre- & post-launch tracking across EMEA affiliates for FMCG and beauty brands including L'Oréal identifying +15–20% uplift in brand equity and awareness. Structured multi-market reports in multiple languages (English, French, Italian), ensuring clarity and consistency for international stakeholders. Built automated dashboards in Excel, PowerPoint, Looker Studio, reducing analysis time by 30% and improving data visualization. Synthesized quantitative KPIs with qualitative insights to provide actionable recommendations that strengthened global campaign strategies.
- Two StoriesDigital Marketing & Events AssistantMay 2020 - August 2022 (2 years and 3 months)Nagpur, Maharashtra, IndiaSupported content planning and production across LinkedIn, newsletters, and SEO-focused articles. Managed event logistics for weddings and lifestyle shoots, coordinated influencer campaigns, and supported content creation. Produced short-form content (Reels, TikTok, Instagram photos) using Canva & CapCut, boosting Instagram engagement by 15%.
Recommendations
Be the first to recommend Anuja
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master in International BusinessGrenobleEcoleDeManagement,France2024Master in International Business
- Bachelor in Business AdministrationHislopCollege,India2021Bachelor in Business Administration