Description

Experienced Marketing and Communications professional with over eight years of experience in shaping communications plans for high growth start-ups and International brands, both in-house and agency side. Anna is a natural storyteller and able to distill complex information to deliver a company’s message with clear and concise impact. She has successfully led global product launches, working closely with founders and C-Suite to implement inspirational campaigns. Her roles have spanned both B2B/B2C campaigns across a range of industries including Financial Services, Tech, Lifestyle, Property, International development, Healthcare and Non-profit/ NGO’s.

Selected Engagement Experience Includes

o Marketing and Communications for European launch for leading US Venture Capital

§ Executed a content marketing strategy to develop brand awareness and authority amongst SaaS and Cybersecurity Founders. Produced content for articles, podcasts, interviews, and news of portfolio companies to showcase industry expertise.

§ Resulted in European investment across two new funds worth $4.6billion

o Marketing and Growth strategy for leading US Beauty brand

Responsible for development and execution of integrated marketing communications plan and related budgets; created an experiential leading industry event using both B2B and B2C marketing levers; led creative design and copy-writing for digital and print assets, as well as internal and external communications, including website, social media, thought leadership, PR, trade and community engagement.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Bessemer Venture Partners
Senior Consultant, Bessemer Venture Partners
BANKING AND INSURANCE
March 2022 - December 2022 (9 months)
London, UK
Led the marketing and communications activity for the European expansion to generate new leads amongst Consumer, SaaS and Cybersecurity Entrepreneurs. Developed local thought leadership content to increase brand awareness and local market authority through industry research, curated investment advice and market analysis. The communications activity helped raise awareness amongst target stakeholders for Bessemer's European Private Equity Fund.
Branding Communication Communication strategy Content marketing Brand content Marketing
Gemini
Head of Marketing & Communications (Europe)
BANKING AND INSURANCE
June 2021 - January 2022 (7 months)
London, UK
Coordinated marketing and communications activity to support the delivery of Gemini exchange across 10 European markets with estimated year 1 impact of $16M AUM and $2M in new revenue.
Communication Marketing Strategic planning Corporate strategy Branding Finance sector
UK Government's Stabilisation Unit
Change and Communications Lead
April 2020 - December 2020 (8 months)
London, UK
Directed communications and engagement for Conflict, Stability and Security Fund (CSSF), a UK Government international development project supporting c.90 projects in 70+ countries annually with spend of £1.3 billion.