About Anupam
Highly driven Digital and Product Marketer with a strong interest in data-driven advertising and demonstrated ability to drive engagement and conversions. With experiences in campaign management, product management and performance analysis, I am equipped with the skills to optimize campaigns for maximum efficiency and effectiveness. Excited to leverage my creative and analytical skills to elevate your paid advertising efforts and increase the ROI. Eager to apply my skills to optimise company’s digital marketing efforts to help company accelerate its market growth.
English
Native or bilingual
French
Conversational
Hindi
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Global Savings Group GmbHPerformance Marketing AssistantINTERNET OF THINGS (IOT)June 2023 - December 2023 (6 months)Paris, France
- Assisted in improving click-through rate by 107% YOY for YouTube campaign across France, and 83% in Spain by optimising ad copy and audience targeting.
- Analysed and monitored paid campaigns performance data by using different tools like Google Ads, Microsoft Ads, Google Analytics, and Tableau.
- Implemented setting-up paid performance search, display and video campaigns for black Friday exceeding performance results compared to previous year.
- Contributed in optimising and improving paid search activation by 50% in Spain by implementing targeted long-tail keywords across cashback campaigns.
- Created and ran Auction insights and Search term reports every 2 weeks across all 4 accounts.
- L'OréalMarketing & Development Assistant Emerging Markets GarnierFASHION AND COSMETICSJuly 2021 - December 2021 (6 months)Paris, FranceProject leader for building competition analysis/mapping for Garnier Emerging Skincare against the market competitors by deep diving into 8 drive countries from all the 4 Emerging zones.Analyzed the product key claims as per market and supported management in taking suitable decisions on the next steps of the claims and Formulas according to the trends in 12 countries.Administered products display and pricing ladders products lineups for 2 big upper management meetings.Managed daily operations for DMI Skin (Artworks, sales reports, updating network folder, coordination with agencies).Developed & restaged product packaging of the brand Cor-Intensa for the Chile market for local market adaptation.
- LiVert FranceMarketing InternE-COMMERCEAugust 2020 - January 2021 (6 months)Paris, FranceStrategized development plans to enhance the customer experience at LiVert France.Created and developed content ideas with the marketing team for the social media for LinkedIn and Instagram.Promoted company & its services through online and offline marketing strategies.Researched & collaborated with other firms that are in line with the company and service’s requirements.
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Education
- MSc International BusinessSkema Business School2022Advance Strategy Global Product Development International Marketing Management Internationalization of the firm
- B.Tech Marine EngineeringVishwakarma Maritime Institute2018
Certifications
- Advance Google AnalyticsGoogle2021
- Google Analytics for beginnersGoogle2021