About April
English
Native or bilingual
Spanish
Conversational
Experience
- ConsultancyGlobal Communications DirectorJanuary 2020 - Today (6 years and 5 months)London, UK• Delivered strategic communications for major global brands and start-ups across luxury, fashion, lifestyle, and film. Brands include Ralph Lauren, Pangaia, Love Ocean, Onerva Pictures, as well as independent artisans.• Developed campaigns that boosted brand and senior leader visibility across PR, social and influencer channels.• Executed multi-market activations across with post-launch analysis to measureengagement and impact.• Crafted audience-focused storytelling and content to strengthen brand narratives.
- YMU Group (Transatlantic Talent Agency)Group Communications DirectorJanuary 2022 - January 2023 (1 year)London, UK• Appointed first Communications Director, building YMU's global communications function from the ground up and serving on the Executive Leadership Team.• Defined and executed corporate and brand communications strategies for the CEO, C Suite, MDs, and divisions across entertainment, sports, tech, gaming, music, books, art, social, and client IP, including NFT launches and Web3 projects.• Elevated corporate and CEO visibility through thought leadership and strategic media.• Secured tier-one coverage in Forbes, Variety, SBJ, and other major industry outlets.• Built and led the company's first crisis strategy, guiding leadership on corporate positioning, shareholder updates, and reputation protection.
- NBCUniversalGlobal Corporate Communications & Events DirectorENTERTAINMENT AND LEISUREJanuary 2018 - January 2019 (1 year)London, UK• Led corporate, event, and internal communications across global and EMEA markets, driving engagement and aligning teams with corporate vision.• Elevated C-Suite visibility through speeches, blogs, and strategic media opportunities.• Delivered high-impact corporate and talent events, amplifying brand and tech narratives.• Expanded international presence and set clear structures for consistent communications.• Managed department budget and built a high-performing, collaborative team.
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Education
- BA (Hons)Surrey Institute Art & DesignBA (Hons)
- BTEC Higher National Diploma FashionSurrey Institute Art & DesignBTEC Higher National Diploma Fashion