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Archita F.AF

Archita F.

Marketing Strategy | Interim | Content | Brand

€1,100/day
Dusseldorf, DE
8-15 years

Average response time: 1 hour

About Archita

Strategic Marketing Executive and Workplace Culture Curator.
An experienced marketeer with 20 years of leadership and impact across B2B in Fortune 500, Private Equity, Startups and Non profit spaces. Led teams and built businesses from $8M to $50M in 3 years and from $75M to $350M in 4 years. Expertise in go to market strategy, introducing a digital marketing strategy within a regulated industry, multicultural marketing strategy and brand strategy.

Utilising experiences in the USA, Europe, Middle East and Africa, Asia and Latin America markets I am able to bring a multi-cultural dimension to leading with customer needs at the centre of it all. I utilize customer centered design thinking methodologies couple with scientific rigor from my experience leading engineering and quality system managements teams as well. The areas I can support your business on are:
- Marketing strategy
- New regions: Go to market
- Global to local strategy flywheel
- Customer-centered journey mapping
- Marketing-led, sales-driven plans

Additionally, through lived experiences and research I conduct at award winning non profit Speak Out Revolution, I work with organizations to build a safer workplace culture. I use industry specific data to work alongside human resources, leaders and DE&I teams to assess current culture of safety at work and develop solutions you can built on.

I can work on a fractional basis, filling in as your interim leader or I can work on a consultancy basis for a specific project.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Ready Set Bold Consulting
    Founder, Principal
    CONSULTING AND AUDITS
    February 2023 - Today (3 years and 4 months)
    Ready.Set.Bold Consulting is a boutique strategy and marketing consultancy based in Dusseldorf, Germany. We’ve helped global clients realize their boldest strategies. Areas of focus include:
    Marketing strategy
    New regions: Go to market
    Global to local strategy flywheel
    Customer-centered journey mapping
    Marketing-led, sales-driven plans
    Content marketing Marketing Commercial strategy Customer Journey
  • Clario
    Senior Director Global Digital Marketing, Content and Channel Strategy
    PHARMACEUTICALS INDUSTRY
    February 2022 - Today (4 years and 4 months)
    Archita is responsible for the global content and channel strategy for the five product lines with growth rates that beat that of the industry. It is an especially unique opportunity to bring the brand recognition and expertise of ERT and Bioclinica together following the rebrand to Clario in late November 2021. Clario is a privately held clinical trial technology company with over 50 years of deep scientific expertise in helping sponsors, clinical research organizations (CRO's) and partners utilize their broadest end to end technology to provide the richest clinical evidence in bringing life saving drugs in over 100+ countries impacting 2million+ patient lives.
    Digital Marketing Content Strategy Product Marketing Marketing Leadership Marketing Social media
  • Speak Out Revolution
    Chief Marketing Officer
    June 2021 - Today (5 years)
    We rise by lifting others! Driven by a commitment to build psychologically safe workplaces where people can unapologetically be themselves Archita is resolutely focused to work with partners who want to look beyond metrics to help shape cultures of belonging and cancel out the silent acceptance of bullying and harassment in the workplace. Archita is the strategy and marketing lead on campaigns, partnerships, products and promotion. If you want to partner with Speak Out on organisational campaigns or partnerships please connect with her.

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Education

  • Master of Business
    Northwestern University - Kellogg School of Management
    2018
    Master of Business Administration - MBA, Executive MBA
  • Master of Business
    Kellogg-WHU Executive MBA
    2018
    Executive MBA

Certifications

  • Gallup Great Manager Program
    Gallup Organization
    2010
    Human Resources
  • Big Picture 2.0 Marketing Methodology Coach
    Big Picture Partners
    2019
    Brand content Strategic planning Digital Transformation Commercial strategy Marketing Customer Journey

Skill set (34)

Categories