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Malt Strategy
Arjun SachdevaAS

Arjun Sachdeva

Management Consultant

€926/day
London, GB
15+ years

Average response time: 1 hour

About Arjun

A commercially astute multi-faceted strategy and business development consultant with 18 years of client-facing experience supplying data-driven growth solutions within corporates, financial services and the public sector. My experiences are spread across three continents, with Accenture, Euromonitor, Citibank as well running my own start-up, which scaled to 156 countries before completing a soft-exit.

Industry knowledge: Food & Beverage, Retail, Consumer Health, Beauty and Personal Care, Hospitality & Travel, E-commerce, Energy

Research methodologies: Qualitative (focus groups, mystery shopping and secondary research), Quantitative (consumer insights, IDIs and trade interviews)

Functional skills: Growth Strategy, M&A and CDD, Go-to-Market Strategy, Pricing Strategy, Customer Experience, Business Model Optimization, Brand Strategy
Fashion and Cosmetics
Food and Beverage
Healthcare Providers
Large Retailers
Luxury Goods

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • SynFiny Advisors
    Global Chief Commercial Officer
    CONSULTING AND AUDITS
    August 2023 - August 2025 (1 year and 11 months)
    London, United Kingdom
    o Rolling contract as Global Commercial Lead, providing sales and marketing leadership to the company, reporting directly to the CEO
    o Key global stakeholder with overall P&L responsibilities towards business development and marketing
    o As a sales leader –
     Provided strategy to increase the company’s revenue from USD 9.2 million in FY23 to USD 20 million (projected) in FY25
     Directly managed a team of three business development advisors with indirect reporting of partners in select regions
     Developed the 5-year road map of the company to expand to 75+ countries and revenue of USD 30 million by 2028
     Implemented sales discipline, introduced KPIs to track and record sales performances, driving velocity behind consulting sales globally
     Lead strategic partnerships with consulting firms and vendors to enhance service offerings to clients
    o As a marketing leader –
     Develop, articulate and execute the overall marketing strategy, aligned with the company’s business objectives
     Drive 3-year brand positioning, differentiation and brand equity strategy to enhance brand awareness
     Oversee creation of marketing collaterals, including PPT decks, brochures, press releases and digital content
     Execute comprehensive social media campaigns targeting the company’s ICP
     Lead strategic partnerships and collaborations with external agencies to amplify brand reach
     Directly managed a team of four marketing professionals to execute custom campaigns in different geographies
    o As a management consultant (individual revenue contribution of USD 1.2 million since FY2023) –
     Developed and executed the scope of work of a SRM project with a leading global battery manufacturer
     Led the proposal development and governance of a CX journey mapping project with the CDO of the global energy management company
     Led GTM and operating model efficiencies for a PE-backed SaaS company in Europe and the US, working with the CFO and CCO
  • Konsalidon
    Head of Research Intelligence (Freelance)
    CONSULTING AND AUDITS
    May 2023 - Today (3 years)
    London, United Kingdom
    • Executing a project to assess the total market size of the OSS industry in terms of revenue and number of jobs for a leading UAE-based conglomerate
    o Led a team of three analysts, from June 2023 to July 2023; and managed board presentations with the company’s CEO and Chairperson
    o Research methodology – Secondary research and primary research based expert interviews with industry KOLs
    o Deliverables will be converted into a thought leadership paper in August 2023 to assess return of jobs to the UAE homeland
    • Developed the overall go-to-market and marketing strategy of a global i-gaming company in the UK and Spain
    o Led a team of two analysts in June 2023 to manage the company’s pilot strategy to grow its seven sister brands
    o Methodology – Internal workshops, consumer surveys, focus groups and IDIs
    o Deliverables were presented to the SVP of marketing with an accompanying business case and next steps of strategic research
    • Led the overall management of the set-up of a dedicated iron and steel academy in Saudi Arabia (the company is owned and managed by PIF)
    o Leading a team of three analysts and consultants to conduct an international benchmarking and criteria-based scorecard
    o Built the overall strategy model of the academy in consultation with global subject-matter experts to reflect the way forward
    o Responsible for overall communication and co-ordination with key industry stakeholders who would eventually fund the academy
    o Expected results: The current phase of the project is expected to culminate in February 2024, with direct emphasis to start the academy in April 2024
    • Leading the strategy front a project around the market feasibility of enterprise low-code application platforms for a leading conglomerate in the UAE
    o Project is likely to kick-off on or around the 11th of March 2024 (till the 30th of April 2024)
    o Led business development initiatives including proposal development and setting-up a team
    Consulting
  • Accenture
    Strategy Manager - Growth and Corporate Strategy
    CONSULTING AND AUDITS
    October 2022 - May 2023 (7 months)
    London, United Kingdom
    • As a senior member of the UKI Growth Strategy Practice, specialise in enhancing our commercial strategy capabilities to increase profitability of Fortune 500 companies
    • Select project experiences includes:
    o Developed and executed the overall go-to-market approach for a leading energy company’s bid to launch a digital sustainable air fuel solution in Q2 2023
     Led a team of two analysts, from October 2022 to March 2023; facilitated board-presentations and workshops to distil project findings
     Expected results: The company is expected to gain up to 20 new B2B customers and a market leader position by Q2 2024
    o Led business development activities and workshops for a leading global e-mobility player to help them identify and reach out to potential growth partners within the ecosystem in Europe
    o Lead program manager responsible for enhancing a leading retailer’s loyalty proposition and customer experience strategy (April 2023)
     Leading a team of two analysts and overseeing/providing direction to a cross-functional internal team
     Expected results: 75% increase in revenue (early estimates) from UK based customers (across 7 cities)
    o Lead internal program manager for development of Accenture’s sustainability solution tablets, project expected to commence in May-2023
    • Accredited (via Coursera) on AI and Machine Learning (March 2023) and expected to complete a green-belt six-sigma certification (April 2023)
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Education

  • MBA
    Hong Kong University of Science and Technology
    2017

Skill set (17)

Project Management
Business development
Business plan
Business model
Go-to-Market (GTM) Strategy
Customer Segmentation and Analysis
Customer Journey
Customer Loyalty/ Retention
Branding
Marketing
Positioning strategy
Commercial strategy
Strategic planning
Corporate strategy
Market analysis
Marketing Intelligence
Consulting

Categories