Description

Paid Media Manager who turns budgets into revenue. I've delivered 250% ROI on a €10k campaign, generated 825 qualified leads at €12 CPL and grown brand reach by 67% in under 3 months, across Meta, Google Ads and LinkedIn. I work at the intersection of creative strategy and commercial rigour, building full-funnel campaigns that don't just look good but actually convert.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Basic
Hindi
Native or bilingual
German
Basic

Workplace preferences

Remote only

Primarily works remotely

Auxo Media Venture
Marketing Campaign Manager
CONSULTING AND AUDITS
September 2022 - August 2023 (11 months)
Kolkata, West Bengal, India
• • Directed end-to-end paid media campaigns for client accounts spanning hospitality, B2B and e-commerce sectors, strategically reframing briefs from reach-focused objectives to qualified lead generation engines, ensuring commercial outcomes drove every creative, targeting and channel decision across Meta, LinkedIn Ads and Google Ads.
• • Executed a €10,000 full-funnel lead generation campaign generating 1.5M impressions, 825 qualified leads at €12.12 CPL and €45,315 in revenue, achieving an estimated 250% ROI through precision audience targeting, strategic bid management and conversion tracking optimisation.
• • Architected full-funnel A/B testing frameworks across ad creative, copy, audience segments and landing pages using Meta Business Suite and GA4, consistently reducing CPA and improving CVR across all client accounts.
• • Produced monthly Looker Studio performance dashboards translating ROAS, CPA and CVR data into clear client-facing insights, contributing to a 25% increase in client retention through proactive, results-driven account management.
• • Deployed AI tools alongside social listening platforms (Pulsar, GWI) to surface audience signals across B2B, B2C and e-commerce
segments, informing paid media strategies, creative direction and programmatic strategy in collaboration with specialist teams.
Paid Media Strategy Google Ads LinkedIn Ads Paid Social Performance Marketing
East India Works
Social Media Marketing Associate
REAL ESTATE
November 2021 - August 2022 (9 months)
Kolkata, West Bengal, India
• • Spearheaded full-funnel paid campaigns across Facebook, Instagram, LinkedIn and Google Ads, growing reach by 67% and generating 180+ qualified leads in 3 months through precision audience targeting and creative testing.
• • Championed CRO-led creative briefs for paid social, aligning ad messaging with landing page experience, directly increasing membership conversions by 22%.
• • Orchestrated HubSpot CRM automation and lead-scoring sequences aligned to campaign strategy, strengthening the paid acquisition to conversion pipeline.
• • Elevated engagement by 58% through iterative creative and audience testing across B2B and B2C conversion funnels, adapting paid strategy based on competitive analysis and social listening data.
Google Ads LinkedIn Ads Meta Ads Hubspot Canva
ShareerSpeaks
Social Media and PR Intern
September 2020 - July 2021 (10 months)
Kolkata, West Bengal, India
• • Supported paid and organic campaign execution contributing to 128% audience growth across key social platforms.
• • Assisted ad copywriting, creative asset development and content planning across paid social channels.
• • Monitored campaign performance metrics and delivered iterative reporting to guide rapid optimisation decisions.
Content marketing Facebook Marketing