Artem Merkulov

True Gamers is a new-generation computer clubs chain in MENA. July 2023 - present

• Led strategic initiatives to drive operational excellence and accelerate company growth from 3 to 16 clubs and from 10 to 100 employees in 1,5 years.

• Designed and implemented a scalable data platform for comprehensive club performance tracking, enabling data-driven decision-making and real-time management reporting.

• Drove the vision and strategic roadmap for ML-powered products, ensuring seamless alignment with business objectives and evolving market demands.

Achievements:

1 . Drove $2M+ in revenue in 2024, achieving a 4x YoY growth through data-driven optimization of operations and customer engagement 2. Scaled the workforce from 10 to 100, fostering a high-performance, data-driven culture. 3. Launched 12 new clubs in just 1.5 years, expanding the company's presence and market share in the UAE. 4. Completed Round A investment and earned industry recognition as the "Best eSports Franchise 2024" through data-backed business strategies.

infrastructure and improving scalability.

• Led a high-performing internal team of six, leveraging Azure ADLS, Azure Data Factory, Databricks, Power BI, and Jira to enhance data-driven project execution.

• Implemented daily unified customs analytics, integrating machine learning to enhance insights and decision-making.

• Led end-to-end ownership of the Enterprise Data Platform, driving the successful delivery of data products to support multiple business units.

Achievements:

1 . Reduced data product delivery time from 8 months to 5.5 months & accelerated time-to-value. 2. Drove adoption of the Enterprise Data Platform, reaching 500+ monthly active users with 10% MoM growth, successfully onboarding 12 business units in the first year. 3. Delivered cost savings 2000md for the customs department by implementing data-driven solutions. 4. Increased team utilization by 7% through refined performance analytics, optimizing resource allocation.

AI-powered events and Webinars Platform September 2021 – October 2022

• Launched events data analytics as a premium product feature, implementing hourly data updates and product-led marketing strategies, resulting in a 20% increase in deal conversions.

• Successfully migrated from Close to HubSpot in 2 months, optimizing CRM data management and improving operational efficiency.

• Integrated a diverse ecosystem of SaaS tools, including Amplitude, HubSpot, Mailchimp, Odoo, Airtable, Stripe, Google Analytics, Meta Ads, Xero, Slack, and Google Docs.