Description

I help businesses grow through paid media, whether that’s winning new customers, increasing webshop sales, or making campaigns deliver a positive ROI.

With years of experience running Google Ads (SEA) and Meta campaigns across multiple markets, I know how to set up, optimize, and scale accounts so they deliver measurable business results. From first-time transactions to re-engaging existing customers, my focus is always on performance you can see in your sales and margin.

I’ve led paid media strategy for a global B2B company, but I also enjoy working with smaller teams, startups, and SMEs who need hands-on expertise to make the most of their budget. Whether you’re looking to audit your current campaigns, build a fresh acquisition strategy, or centralize accounts across markets, I can help.

I combine strategic thinking with hands-on execution: clear account structures, data-driven optimization, and practical frameworks that drive sustainable growth.

👉 If you’re looking for someone who’s easy to work with, ROI-driven, and experienced in both B2B and e-commerce, let’s connect.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

ERIKS Digital
Head of Paid Marketing
E-COMMERCE
September 2023 - Today (2 years and 9 months)
Amsterdam, Netherlands
Digital Marketing & Paid Media Expert | B2B Growth & E-commerce

I lead global paid media strategies that drive webshop growth and digital adoption in B2B markets. I design and optimize performance campaigns across SEA, Meta, and programmatic to increase transactions, acquire new customers, and migrate traditional buyers to online channels.

What I bring to your project:

- Expertise in scaling B2B and e-commerce growth through paid channels

- Hands-on management of international paid search & social campaigns

- A proven approach to customer acquisition and re-engagement

- Strong collaboration with agencies and local teams to align global frameworks with market needs

- A focus on ROI and EBITDA impact, not just clicks and impressions

I turn digital marketing investments into measurable revenue growth by ensuring every campaign is data-driven and tied directly to business outcomes.
SEA Facebook Marketing Programmatisch Media Buying
Liveramp
B2B Lead Generation Marketer
TECH
July 2022 - May 2023 (10 months)
Amsterdam, Netherlands
At LiveRamp, I drive paid media strategies that generate high-quality demand and accelerate pipeline growth for a leading data connectivity platform. I manage and optimize campaigns across SEA, LinkedIn, and programmatic to engage decision-makers, nurture prospects, and support global revenue goals.

What I bring to your project:

- Deep expertise in B2B demand generation and account-based marketing

- Hands-on experience with LinkedIn Ads, SEA, and programmatic for enterprise audiences

- Proven ability to turn complex data insights into actionable campaign strategies

- Close collaboration with sales and marketing teams to align campaigns with pipeline targets

- A focus on ROI, lead quality, and business impact, not vanity metrics

I combine performance marketing expertise with a strong understanding of B2B buyer journeys, ensuring campaigns reach the right audiences and convert into measurable business growth.
SEA Media Buying Facebook Marketing Génération de leads
Publicis
Media Strategist
CONSULTING AND AUDITS
March 2018 - June 2022 (4 years and 4 months)
Paris, France
At Publicis, I manage and optimize paid media campaigns across digital channels, ensuring clients achieve maximum ROI from their advertising investments. I work closely with strategists and account teams to translate marketing goals into actionable media plans, focusing on efficient budget allocation, smart channel mix, and continuous performance optimization.

What I bring to your project:

- Hands-on expertise in media buying across Meta, Google, LinkedIn, and programmatic

- Strong experience with campaign setup, budget management, and real-time optimization

- Ability to analyze data and deliver clear insights to improve performance

- Collaboration with creative and strategy teams to align media execution with business objectives

- A results-driven mindset focused on KPIs, ROI, and scalable growth

I combine technical buying skills with a strategic view of digital marketing, helping brands turn ad spend into measurable business results.
Media Buying Facebook Marketing SEA Marketing Strategy