Arturo Guzman

Paid Search Manger hose main functions are to optimise, set up and create highly profitable PPC campaigns.

-Develop and execute strategic paid search campaigns tailored to each brand's unique goals and audience. -Skillfully set up campaigns, meticulously choosing keywords, ad groups, and bidding strategies for optimal performance. -Create compelling ad copy and assets that resonate with the luxury consumer. -Constantly monitor campaign performance, making data-driven decisions to maximize ROI and achieve KPIs. -Implement A/B testing and other optimization techniques to improve ad performance and user experience. -Generate insightful weekly performance reports, providing clear insights into key metrics and trends. -Utilize data analysis to identify opportunities for improvement and fine-tune strategies accordingly. -Ensure effective budget pacing and allocation to achieve marketing goals while maintaining cost-efficiency. -Collaborate with finance teams for financial reconciliation, maintaining a transparent and accurate budgeting process. -Performing regular budget checks using Looker Studio to ensure budget balance.

Paid Search Analyst with a focus on search engine advertising, whose main functions include creating, optimizing, maintaining, reporting, and managing online advertising campaigns using Google Ads, Display Ads, Shopping Ads, Bing Ads, and other advertising spaces to increase conversion goals for different clients. Additionally, indicating the most effective measures to achieve maximum profitability within the budget.