About Arwa
I don’t just design spaces, I design how people feel inside them.
As a Hospitality Interior Designer and Brand & Experience Strategist, I help hotels, restaurants, and retail spaces define who they truly are, and bring that essence to life through interior design, brand identity, and guest experience.
I believe that a successful project starts with a strong brand — one that’s clear, authentic, and emotionally aligned with its audience. From there, every detail of the space and journey is designed with purpose.
With experience across Europe, the U.S., and the Middle East, I’ve partnered with hospitality groups and design teams to create brands that connect deeply, guest experiences that leave a lasting impression, and businesses that thrive.
Spanish
Native or bilingual
Arabic
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Madrid (up to 50km)
Experience
- EMAX GmbHInterior Designer & Brand StrategistApril 2023 - February 2025 (1 year and 10 months)Vienna, AustriaInterior designer and brand architect, I manage 360° design projects, from brand development to final execution. My comprehensive approach covers brand identity creation, customer experience design, and interior space planning, ensuring a seamless connection between the brand's values and the user experience.
- LivitHospitality interior Designer. Brand developmentApril 2019 - April 2022 (3 years)Madrid, SpainWorked with international brands, positioning them in diverse markets by creating new brand strategies and interior designs focused on enhancing the guest experience. Responsibilities included brand review, strategy, positioning, guest experience, design intent, concept design, FF&E, touchpoints, and more.
- Motel StudioHospitality interior DesignerJanuary 2017 - August 2018 (1 year and 7 months)Barcelona, Spain• Design and projects conceptualization• FF&E, Furniture, Fixtures, and Equipment• Contact and supplier management and industrial• Continuous Project budgeting• Project execution and documentation to execution• Project closure / Final project budget and project report
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Education
- Guest Experience Design and Customer Behavior. Front-end Web Developer.Guest Experience Design and Customer Behavior. Front-end Web Developer.
- Guest Experience design & Human behavior, MarketingUniversidad de La SalleGuest Experience design & Human behavior, Marketing
Skill set
Categories
- Other