About Asaad
17 years leading SEO for global brands including Amazon, Unilever, Nissan, Decathlon & Ferrero. Now operating across SEO & GEO. Proven record of increasing organic traffic & reducing costs. Global & European Search Awards Judge, SEMrush blogger & industry speaker.
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- FerreroGlobal SEO Program ManagerJuly 2024 - April 2026 (1 year and 9 months)• - Led, scaled & onboarded brands into the Global SEO Program: content, brand maximisation, technical SEO, product SEO, campaign/seasonal SEO, speed optimisation & reporting• - Budget optimisation, agency negotiations, RASIs & integrated agency management• - Shifted from manual optimisation & hard coding to AI SEO & bulk development• - Launched the link building pilot & supported on migration, GEO and SEO automation• - 100+ tech SEO tickets completed and scaled. 1K+ optimisation projects delivered• - Created SEO processes converted into playbooks and training for the Ferrero Academy
- Unilever (Homecare)Global SEO & Content LeadJune 2020 - July 2024 (4 years and 1 month)• - Created & led a global SEO operating model: content, reporting, optimisation, testing, technical SEO, site speed, AI, reporting & link acquisition. And adapted strategy around GEO and AEO.• - 50+ SEO tests (e.g. schema, snippet blocking, CTR, outgoing links, AI, crawl control)• - Built best practice into the CMS + automated fixes via tech to decrease costs & increase efficiency• - Integrated AI into SEO for smarter content insights, metadata scale, alt text scale & automation
- Mediacom, iProspect, iCrossing, Three WhiskeySEO ConsultantJuly 2018 - June 2020 (1 year and 11 months)• - Led SEO & PPC strategy consultation (technical & content), troubleshooting traffic issues• - Managed site migrations, audits of CMS templates & authored tech recommendation documents• - Developed SEO roadmaps & playbooks covering crawlability, content, links & traffic opportunity
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Education
- IT in the Business EnvironmentQueen Mary University of London20082.1