Description

I help businesses grow through sharp brand positioning, purposeful storytelling, and data-led marketing. With global and local experience at Unilever, I bridge big-picture thinking with market-relevant solutions. I’ve worked across brand strategy, innovation pipelines, go-to-market plans, and purpose platforms—and come equipped with hands-on skills in media planning, video/content editing, and basic animation to bring ideas to life, end-to-end.

Languages

English
Native or bilingual
Dutch
Basic

Workplace preferences

Remote only

Primarily works remotely

Unilever
Content, Media & Commerce Manager
January 2025 - Today (1 year and 5 months)
Rotterdam, Netherlands
Social First Content, Performance Marketing & Media
• Crafting and executing social content strategy for the brands (Axe & Dove) in a way that resonates with brand positioning and local nuances.
• Managing media budgets and analyse content performance, derive actionable insights to adapt strategy ensuring optimal ROI & reach in line with company's objectives.
• Developing retail media strategy for brands to deliver growth.
Unilever
Global Jr. Brand Manager - Ice Cream
September 2023 - December 2024 (1 year and 3 months)
Rotterdam, Netherlands
• Leading Wall's masterbrand platform, representing 40% business globally.
• Introduced Wall's new Brand Visual Identity across countries while leveraging distinctive brand assets.
• Spearheaded Wall's "The Ice-cream Hunt" AR / VR campaign across 5 markets, engaging consumers to scan landmarks & transform into IC.
• Mapped global portfolio to identify price gaps & prioritise key opportunities.
• Led the Wall's Global Purpose Programme "The Happiness Project" while impacting lives of over 300,000 children (SDG 3).
Unilever
Assistant Brand Manager
March 2022 - August 2023 (1 year and 5 months)
Karachi, Karachi City, Sindh, Pakistan
• Landed line innovation on #1 SKU "Feast" achieving a FY growth of 1000bps on the overall portfolio.
• Developed a brand campaign pioneering OOH campaign featuring influencers as protagonists to enhance consumer relevance to create relevancy during the winter season with first of its kind PR activity that led to generating 25% incremental sales on ECOM vs 2021.