About Ashleigh
Hello,
I am Digital Marketing and Organic Content Strategist with 12 years' experience across luxury fashion and lifestyle brands.
I specialise in integrating organic digital marketing channels and brand content strategies to strengthen their performance as a whole. I have strong experience in creating and implementing editorial content strategies led by demand-based topics, combining SEO optimisation best practices with engaging and inspiring editorial tactics to create evergreen and valuable content.
I usually start with a digital marketing audit looking at your website, social channels and backlink profile to understand your position within your industry. Using a data-led approach to identify the strengths and opportunities across your channels, I can offer you valuable insights and an ongoing strategy to drive traffic and increase brand awareness.
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- McQueens FlowersHead of DigitalLUXURY GOODSMay 2024 - June 2025 (1 year and 1 month)London, United KingdomFull ownership of marketing department focusing on brand strategy, digital channel management (SEO, social media, email), PR, partnerships and customer insights.
- FreelanceSenior Digital Marketing, SEO & Brand Content StrategistFASHION AND COSMETICSNovember 2022 - Today (3 years and 7 months)London, UKLeading digital, SEO and brand content initiatives for luxury fashion and lifestyle brands to improve digital growth performance in line with business objectives.
- THE OUTNET.COMGlobal SEO StrategistFASHION AND COSMETICSJanuary 2018 - September 2022 (4 years and 8 months)London, UKResponsible for the research, execution and reporting of global SEO strategy to drive organic traffic and revenue performance across key regional markets for THE OUTNET. Primary lead on the global SEO content strategy focusing on site-wide optimisation as well as wider editorial initiatives. Managing and exploring the cross-over between creative editorial and commercialised content. Responsible for introducing the insights and analysis stage that shapes each quarterly planning process and wider marketing campaign planning. Incorporating customer-demand trends and fashion industry knowledge to inform multiple teams' initiatives and successfully drive increased traffic and revenue performance.
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Education
- Bachelor of ArtsQueen Mary, U. of London2012Bachelor of Arts (B.A.), History
- A Levels, History, English Literature, Philosophy (AAB)Colchester Sixth Form College2009A Levels, History, English Literature, Philosophy (AAB)