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Ashok D.AD

Ashok D.

Senior UX Designer

€700/day
Amsterdam, NL
3-7 years

Average response time: 1 hour

About Ashok

Experienced designer with 6+ years of success improving product experiences across IBM, Xoriant, Kontext, and freelance projects.
Skilled in designing responsive web and mobile interfaces, with a strong focus on enterprise applications. Proven ability to lead user-centered design from concept to delivery, collaborate with global teams, align with design systems, and drive seamless experiences through research, prototyping, and agile workflows.
  • English

    Native or bilingual

Can work on-site
Amsterdam (up to 50km)

Experience

  • IBM
    UX Designer
    August 2022 - Today (3 years and 10 months)
    Promoted within 2 years to lead UX for IBM's flagship enterprise product, Maximo Mobile Increased active usage by 12% and acquired 117 new customers (2024) Owned design end-to-end: research, wireframing, prototyping, stakeholder alignment, and launch Delivered record number of stories in the 2024 release cycle, stepping in to cover additional team workload
    User Experience Design User Research Figma Design System Usability testing
  • Xoriant Solutions
    UX Designer
    February 2021 - August 2022 (1 year and 6 months)
    Built and scaled the Xornet Design System across internal products. Designed an HR portal from scratch, boosting employee engagement. Improved the RMA platform, cutting manual reporting by 100% and enhancing risk detection by 22%. Accelerated 2024 release cycle by covering additional team workload, ensuring timely delivery of key features of Product.
    Figma User Research User Interface Design Design System Dashboard designs
  • Adpin Technologies
    UI Designer
    April 2019 - November 2020 (1 year and 7 months)
    Designed the TopParent Education App end-to-end, achieving 1M+ downloads and a 4.1 rating. Led usability testing with end users, boosting engagement by 73%. App success generated new client projects for the company. Iterated designs using both quantitative and qualitative feedback.
    Usability User Testing User Research Figma User Interface Design

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Education

  • Bachelor of Engineering
    University of Pune
    2017
    Bachelor of Engineering
  • Mobile UX Design (IxDF)
    UX Nanodegree
    2021
    Mobile UX Design (IxDF)

Certifications

Skill set

Categories