Description

👋 Hi, I’m Asish, a UX & Product Designer with a Master’s degree in UX Design and a professional background in Graphic Design.

I help businesses, nonprofits, and startups transform ideas into intuitive, user-friendly digital experiences — from first sketches to polished interfaces.

💡 What I offer:

UX Design: user flows, wireframes, prototypes, usability testing.

UI & Visual Design: modern, responsive web and mobile designs in Figma.

UX Audits: reviewing websites/apps to spot usability issues and suggest improvements.

Graphic Design Support: brand assets, visuals, and layouts that complement digital products.

📂 Portfolio:

While I’m building professional UX projects, I showcase:

Academic UX case studies from my Master’s degree.

Self-initiated redesigns of apps and websites, focusing on usability improvements.

Volunteer projects where I applied UX methods to real community needs.

🎯 Why work with me?

I bridge visual craft (from my graphic design career) with user-centered problem solving (from UX). Even without long client lists, my process is structured, transparent, and focused on creating designs that are both beautiful and usable.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

BUNZL
Design and Product Development executive
April 2024 - Today (2 years and 2 months)
London, UK
• Collaborated with product and marketing teams at BUNZL to establish and uphold brand guidelines, achieving a cohesive digital user experience across multiple platforms, thereby enhancing brand consistency and user interaction.
• Spearheaded the design of user-centric assets, including labels, brochures, and product guides, which led to an enhanced usability and engagement, directly contributing to a 20% increase in user satisfaction.
• Elevated online brand presence through the creation of intuitive and visually compelling digital designs, significantly improving the user journey and aligning with strategic brand objectives.
• Drove the development of exclusive brand product assets, ensuring they met user needs through comprehensive user research and feedback, resulting in a 30% uplift in brand loyalty and customer retention.
• Conducted user research and translated insights into compelling and seamless customer experiences in line with the brand.
• Worked closely with project stakeholders to understand business requirements and deliver design solutions within project timeframes.
• Participated in playbacks, design crits, and other communities of practice sessions, contributing to constructive feedback and elevating the quality of design work.
Graphic Design Brand content Marketing
Now-U
UI/UX Designer
March 2023 - April 2024 (1 year and 1 month)
London, UK
• Designed user interfaces that increased positive user feedback by 15%, focusing on user-centered design principles.
• Redesigned landing pages, resulting in a 20% boost in click-through rates and a 10% rise in user sign-ups by understanding user needs and behaviors.
• Supported usability testing and feedback gathering from over 30 users, contributing to a 5% improvement in design quality through thorough analysis and synthesis of user data.
• Contributed to the design library, reducing development rework by 30%, promoting consistent design practices and efficient project delivery.
Instinet Incorporated
UX/UI Designer Intern
June 2022 - October 2022 (4 months)
London, UK
• Conducted user research to inform design decisions, resulting in improved user interaction and satisfaction; employed various research methods including interviews and surveys.
• Designed wireframes, prototypes, and visual interfaces, ensuring alignment with stakeholder requirements and enhancing user experience.
• Conducted usability testing and iterated designs based on user feedback, refining the user interface to better meet user needs and improve overall satisfaction.