Description

I help brands and businesses build content that works, marketing strategies that are grounded in data, and brand voices that actually sound like humans wrote them.

With 15+ years across fashion, beauty, luxury, and B2B, I have managed global campaigns at Estée Lauder across six international markets, grown my own fashion label to 10,000+ customers with 82% organic revenue, and worked with clients ranging from corporate language schools to executive coaches serving Fortune 50 companies. I know how to take a brief and deliver something real, on time, without needing hand-holding.

What I typically work on: content strategy and editorial calendars, brand positioning, LinkedIn strategy and content, SEO, email marketing, campaign planning and execution, website copy, and freelancer coordination.

I work in English natively, Dutch at an upper intermediate level, and I am based just outside Antwerp. I am available for both short briefs and longer retainer engagements.

My portfolio of client work:

My brand:

Industry field of expertise

Languages

English
Native or bilingual
Dutch
Conversational

Workplace preferences

Can work on-site

Antwerp (up to 50km), Brussels (up to 50km), Ghent (up to 50km), Kortrijk (up to 50km)

Independent
Freelance Content Strategist & Marketing Consultant
January 2025 - Today (1 year and 5 months)
Antwerp, Belgium
• • Drive content strategy, SEO, LinkedIn campaigns, editorial calendars, and Google Analytics reporting for Semantics Belgium, a B2B language training company in Brussels.
• • Lead brand positioning, content strategy, and a 90-day LinkedIn growth campaign for John Bowe, an executive communication coach serving Fortune 50 companies, with measurable audience growth month on month.
• • Manage distributed creative teams across video, social, and content delivery for international clients across US and European time zones.
Content marketing SEO Brand content Digital communication Social media
AND (Athena Newton Designs)
Founder
January 2019 - Today (7 years and 5 months)
• • Built AND from zero to 10,000+ customers with 82% organic revenue and zero paid acquisition.
• • Negotiated wholesale buying agreements directly with Saks Fifth Avenue, Nordstrom, Urban Outfitters, and Anthropologie, building the full retail channel from scratch.
• • Built lifecycle email programs that increased conversions 27% and drove a 40% repeat purchase rate.
• • Produced and art-directed full seasonal photoshoots managing teams of up to 20 people.
Pulling Paint
Fractional Director of Growth Marketing
January 2024 - January 2025 (1 year)
• • Managed Google Ads and Meta campaigns generating 134 conversions at $6.56 CPA through A/B testing of 15+ ad variations.
• • Translated complex B2B services into clear marketing content across blogs, case studies, LinkedIn, landing pages, and email.
• • Built performance reporting frameworks used directly by leadership for budget and strategy decisions.