Description

Mon portfolio: audreycruzz.com

Je suis Audrey Cruz, brand designer, stratège créative et experte en social media, avec 10 ans d’expérience dans la construction d’identités de marque impactantes dans la mode, le luxe, la tech et l’entertainment.

De Spotify x Taylor Swift, , en passant par Rouje, Greenly, j’ai développé une approche mêlant branding, storytelling digital et design visuel pour créer des contenus qui ne se contentent pas d’attirer l’œil, mais qui marquent les esprits. Chez Greenly, j’ai dirigé et mentoré une équipe de designers et créateurs de contenu, pilotant des campagnes qui ont augmenté l’engagement de 40%. Chez Rouje, j’ai contribué à la croissance de la communauté Instagram à 1M d’abonnés, en renforçant l’interaction avec l’audience grâce à un storytelling engageant et une identité visuelle cohérente.

- Contenus social-first qui captent et engagent

- Identités de marque avec du caractère et du sens

- Stratégies digitales qui transforment une audience en communauté

- Expertise mode, luxe et entertainment

J’évolue dans des environnements dynamiques et créatifs, transformant les idées audacieuses du digital en expériences réelles (URL to IRL). Faisons émerger quelque chose de nouveau, d’audacieux et de mémorable.

Industry field of expertise

Languages

English
Native or bilingual
French
Conversational
Korean
Conversational
Filipino
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 15km)

Spotify
Brand Designer & Digital Strategist
December 2024 - February 2025 (2 months)
Manille, Philippines
This is Taylor Swift: A Spotify Playlist Experience in Manila
-Managed a high-profile project for a major event, collaborating with Spotify HQ teams.
-Designed the ticketing website (mobile & web) for one of Spotify's biggest activations in Asia.
-Developed the visual identity for the event (key visuals, customized wristbands, and a curtain inspired by The Eras Tour).
-Created an immersive experience tailored for fans and VIP guests.

Wish Music Awards x Spotify
- Designed photobooth templates inspired by different music genres, along with a themed vending machine UI, coffee menu, and snack menu, all crafted exclusively for artists at Spotify's Wish Music Awards to enhance their event experience.
Greenly
Graphic & brand designer
April 2023 - September 2024 (1 year and 5 months)
Paris, France
-Designed and produced digital assets (landing pages, banners, infographics) aligned with the Growth strategy.
-Created and managed content for communication materials (press, videos, brochures) and social media.
-Optimized UX/UI for the website, improving engagement and conversion rates.
-Led and mentored a team of designers and content creators, driving creative direction and executing campaigns that increased engagement by 40%.
-Cross-functional collaboration with Growth, Sales, and Social Media teams to ensure a cohesive brand identity.
JENNY PACKHAM
Showroom Assistant
March 2022 - June 2024 (2 years and 3 months)
Paris, France
-Hands-on experience in the luxury and haute couture industry, ensuring a refined presentation of collections.
-Managed showroom operations and coordinated with international buyers, VIPs, and models.
-Supervised fittings and event organization to ensure a seamless experience.