About Balraj Singh
Data-obsessed marketing strategist with over 11 years of experience with a focus on building digital marketing, revenue growth & customer data strategies. Expert in marketing database management including Salesforce CRM and marketing automation including Pardot (Marketing Cloud Account Engagement). Adept at building sales/revenue operations to ensure the lead/customer lifecycle aligns with business revenue goals and strategies.
English
Native or bilingual
Punjabi
Native or bilingual
Hindi
Basic
Remote only
Primarily works remotely
Experience
- CriteoSenior Marketing Consultant - Data | CRM | MartechDIGITAL AND ITMay 2020 - Today (6 years and 1 month)Dubai - United Arab EmiratesMy focus areas are providing consulting on the marketing data strategy, management of the CRM stack (Salesforce & Marketing Cloud Account Engagement) and building revenue operations between marketing & sales teams to maximise revenue growth at the company. I work with the APAC region on target audience building, campaign planning, marketing process optimisation and building reporting & analytics to showcase marketing generated/influenced revenue at Criteo.
- Circle ConsultantsLead Marketing & CRM ConsultantJanuary 2020 - June 2020 (5 months)London, UK
- FastmarketsHead of MarketingMay 2019 - February 2020 (9 months)London, UK
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Education
- BA Honours Marketing, 1st Class HonoursUniversity of Hertfordshire20141st Class Honours
Certifications
- Salesforce Certified Marketing Cloud Account Engagement (Pardot)Salesforce
- Salesforce Certified AssociateSalesforce