Barnana Sarkar

Owned the content execution plan for FY24-25, shaping the content strategy to generate 15% leads through thought leadership pieces, whitepapers, and newsletters. Created empathy and experience maps for customer journey to identify their requirements and content gaps. Collaborated with leading industry award platforms and publications to publish news articles and generate accolades that led to increasing organic traffic by 10%. Produced case studies in multimedia formats such as videos and podcasts in collaboration with Partner and Product teams, while maintaining brand standards across channels. Generated 11% leads through PR publications by featuring Moodle-driven reports on AI and education.

Created and reviewed thought leadership content on insurance and personal finance comparisons for the Canadian market, ensuring accuracy and adherence to style guidelines. Led the content audit initiative to identify key gaps and produced SEO-optimised blog posts, increasing organic traffic on the website by 10%. Contributed in establishing interactive comparison tools for transparency of costs and empowering consumers with better deals Focused on adapting content for sectors such as crypto, and developed thought leadership articles and product updates to build awareness.

Improved organic traffic by 13% through targeted content strategies and optimising existing posts. Launched weekly newsletter to promote the brand's products and increase lead acquisition by 10%. Established a comprehensive style guide that became a source of truth to ensure consistency in communication across all channels and content. Built the brand's social media presence from scratch, creating a content strategy and establishing a scheduling system for better efficiency.