Description

A results-orientated, strategic and hands-on marketer. Bringing more than 15 years of wide-ranging experience, devising and executing measurable marketing growth strategies and campaigns for a variety of ecommerce, financial services, marketplace and subscription companies, from seed-stage startups to bluechip brands.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 10km), Borehamwood (up to 20km)

Rise - The Growth Marketing Collective
Growth Marketing Consultant
January 2017 - Today (9 years and 5 months)
London, UK
Providing strategic and tactical, hands-on digital and offline marketing support to Start-ups and SMEs on a freelance or contract basis. Areas of support provided:
- SEO / Content
- Social Media
- Multi Channel User Acquisition - B2C and B2B
- ASO / Mobile Marketing
- CRM and data & insights
- Retention and Lifecycle Marketing Clients currently or previously worked with are in the following spaces:
- Educational Video, Games & Book Content subscription for kids (App / EdTech)
- Family activity listings and bookings (App / Marketplace)
- Consumer Tech products, selling globally (Web, App / eCommerce)
- eSports gaming platform (Web / Gambling)
- Clothing accessory subscriptions (Web / Fashion)
- Automotive / car care marketplaces (Web, Apps / Marketplace)
- Online higher education for developing markets (Web / EdTech
- Travel eCommerce (Web, Apps / eCommerce)
- Secure portal and doc management (Web / B2B SaaS)
- Website security SaaS (Web / B2B SaaS)
Virgin StartUp
Startup Mentor
June 2021 - Today (5 years)
Mentoring early stage and up-and-coming founders across marketing, growth and commercial strategy and tactical execution.
Encore Technologies Limited
Marketing Director
ENTERTAINMENT AND LEISURE
January 2018 - June 2018 (5 months)
London, UK
Encoremusicians.com is the UK's largest marketplace for musicians, with over 35,000 on the platform. Using data and tech to match professional and consumer event planners with great musicians for their events - and musicians with a valuable source of bookings - Encore also provides secure online payments, replacement guarantees and expert support. Encoremusicians.com is the UK's largest marketplace for musicians, with over 35,000 on the platform. Using data and tech to match professional and consumer event planners with great musicians for their events, Encore also provides secure online payments, replacement guarantees and expert support. As their FTC Marketing Director, I've been focused on the following areas:
- PPC - Management and scaling of PPC channels
- SEO & Content - Directing Technical SEO improvements and managing content generation
- Email / Lifecycle - Analysis and Optimisation of User Journey workflows
- Partnerships / Affiliates - Building & managing relationships with 3rd party publishers to build awareness and User Acquisition
- Budget Management of ~£100,000 p/a.