Description

Executive Business Advisor | Strategic Transformation Partner for Visionary Organizations

Forward-thinking executive with 20+ years of experience in transforming complex operations into agile, scalable systems. Trusted partner for founders, CEOs, and leadership teams seeking clarity, acceleration, and strategic execution. I specialize in bringing structure to growth, streamlining operations, and creating value through innovation, procurement strategy, and cross-functional alignment. My mission is to simplify complexity and deliver tangible outcomes—fast.

Core Competencies

• Strategic Operations & Transformation

• Procurement & Vendor Management

• Digital Platforms & Customer Experience

• Organizational Change & Stakeholder Engagement

• Project Leadership & Cross-Functional Alignment

• ESG & Circular Economy Programs

Signature Achievements

• Led national e-shop and infrastructure program at RetuRO, including digital traceability systems and logistics partner management.

• Managed €20M+ public procurement portfolio with 10–20% savings and ESG compliance.

• Delivered multi-country CX strategy and digital enhancements for eMAG.

• Orchestrated €9M national rebranding rollout for Brico Depot, coordinating 1100+ personnel.

• Ranked nationally for sales program leadership at McDonald's Romania.

Available for strategic consulting, interim executive roles, and transformation projects across Europe and beyond.

Industry field of expertise

Languages

Romanian
Native or bilingual
English
Fluent
French
Basic
Italian
Basic

Workplace preferences

Remote only

Primarily works remotely

Brico Depot, McDonald's,
Retail & Commercial Operations Leadership
January 1996 - January 2015 (19 years)
Telemobil, Gdansk, PM, Poland
Held progressive leadership roles in both multinational and national retail chains, from Department Manager to Visual Merchandising Director. Oversaw store layout strategies, procurement workflows, and retail transformation initiatives aligned with evolving brand directions. Managed high-performing sales teams in dynamic, competitive environments and led local market campaigns that ranked nationally in commercial performance. Demonstrated consistent executional excellence across visual identity, operational efficiency, and customer engagement.
RetuRO SGR,
Digital Operations & Systems Integration Manager
March 2024 - Today (2 years and 3 months)
Bucharest, Romania
Leading the transformation of digital operations and infrastructure, including full ownership of the e-shop platform, third-party logistics providers (fulfillment, transport, courier), and complete lifecycle management of collection accessories.
Responsible for the development and governance of the Packaging Registry, ensuring full traceability. Primary consultant for RVM supplier integration and development. Executive partner in cross-functional initiatives focused on anti-fraud architecture, digital innovation, and regulatory compliance.
RetuRO SGR,
Procurement Manager
June 2023 - February 2024 (8 months)
Bucharest, Romania
Designed and led procurement operations for Romania's national deposit-return system. Managed €20M+ in tenders, delivering 10–20% under-budget savings across 40+ projects. Built transparent acquisition processes and supplier relations, aligning with ESG and circular economy principles.
Provide developmental and educational support to institutionalized children through mentoring, structured activities, and ongoing engagement focused on building trust, skills, and emotional resilience.