Beatrice Romagnoli

- Overseeing the daily management of seven consumer brands, including demand planning, sales analysis and forecasting, POS material development, and coordination of visual asset production. Close collaboration with the digital marketing team to maintain brand consistency and engagement.

- Leading offline and online communications strategy for Ellune, a medical device for period pain management. Achieved: +56% total e-commerce orders, +41% total net sales, +340% TikTok likes, 8% CTR on ads using organic TikTok content.

- Led the media content production for 4 pan European PR events including briefing production agencies; production coordination; overseeing the visual direction with photographers and post-producers; ensuring quality alignment with PR guidelines.

- Led 2 desk research analyses to assess the adoption of PR content by European media after 2 major events and conducted benchmark study on competitors' visual PR strategies to identify emerging trends.

- Supported the development of a coffee robot project with a Chinese startup and a live commerce project with a Chinese online retail company.

- Managed daily media review for Chinese and European Digital Markets (Retail, F&B, Automotive), identified 3 business opportunities, and handled Company communication plan.

- Organized one online event on Fintech with industry leaders and decision makers from Europe and China attended by 100 people.