Description

Creative, reliable, and results-driven freelancer. I help brands and businesses bring their ideas to life with clarity and personality - without overcomplicating things. I’m great at cutting through the noise to focus on what really matters. Whether it's a one-off project or long-term collaboration, I bring efficiency, a sharp eye for detail, and a calm, straightforward approach.

Industry field of expertise

Languages

Italian
Native or bilingual
Spanish
Basic
English
Fluent

Workplace preferences

Can work on-site

Milan (up to 50km)

Oatly
Brand Consultant
September 2023 - April 2025 (1 year and 7 months)
Metropolitan City of Milan, Italy
Consulting for Oatly's brand launch in Italy in Milano Design Week 2024 & brand strategy 2024/2025. Responsibilities include campaign management, media buying, partner selection, and coordination.
campaign management Project Management Branding Marketing and Communications Planning Communication
Heura Foods
Communications Manager
July 2021 - April 2023 (1 year and 9 months)
Metropolitan City of Milan, Italy
Launched, developed, and led the execution of communications and brand strategy in Italy.
Developed and executed the content and social media strategy, ensuring the highest global community engagement (5x compared to competitors). Managed PR agencies to ensure optimal Share of Voice (SOV) and earned media results, achieving 200+ publications annually for an emerging brand.
Developed and coordinated local advertising campaigns, including Out- Of-Home (OOH) advertising on streets and subways, guerrilla marketing, and digital ads.
Organized and executed B2C & B2B activations (e.g: Milano Design Week @Isola Design District; Mi Ami festival 2022) that drove social, PR and sales with budget ranging from 1K to 100K.
Established and maintained strong relationships with journalists, influencers, digital creators, and Key Opinion Leaders (KOLs).
Full responsibility on Italy A&P Budget (€500.000)
Creation of consumer events that drive social, PR and sales metrics
Branding Marketing and Communications Planning Content marketing Project Management Communications Strategy
Electrolux AB
PROJECT & PORTFOLIO SPECIALIST - WINE APPLIANCES
June 2019 - June 2021 (2 years)
Stockholm, Sweden
Project Management, including detailed sample planning, manufacture delivery, kickstart of innovation projects on IoT and Connected appliances.
Competitor Intelligence, including monitoring of competitor moves and market news, competitor analysis on products, services, and platforms.
Product Planning and Product Roadmap
Support the Global Portfolio Manager in product development.