About Bennet
I am an expert in product development and marketing of OTC,Rx and digital products. As a pharmacist, my expertise extends to the launch of actual pharmaceuticals and digital solutions, including e-commerce platforms, ERP systems, and Telemedicine.
German
Native or bilingual
English
Native or bilingual
Can work on-site
Munich (up to 50km)
Experience
- Bennet Constantin unipessoal lda / www.constantinpharmamarketing.comProductmanagerPHARMACEUTICALS INDUSTRYJanuary 2024 - Today (2 years and 5 months)Lissabon, Portugal
- Enhanced patient access to medical consultations and pharmaceutical services through digital innovation, covering the whole patient journey in all kinds of digital products for the healthcare market.
- Defined the product vision, strategy, and roadmap for digital healthcare solutions, ensuring alignment with business goals and market needs.
- Telemedicine: Designed, developed, and launched a telemedicine platform integrated with pharmacy services.
- eCommerce: Management and set-up of an in-house start-up with the aim of developing an eCommerce platform from the conception phase to a successful launch.
- ERP-System: Developed and implemented an ERP system tailored for pharmaceutical needs, customizing solutions using Microsoft Dynamics 365 Business Central to address healthcare-specific challenges.
- Demonstrated strong entrepreneurial skills and project management capabilities throughout the development process.
- Collaborated with UX/UI designers to create user-friendly interfaces and improve the overall user experience of those digital products.
- Engaged with stakeholders across various departments to gather requirements, provide updates, and ensure the successful delivery of digital products.
- Applied Agile principles and methodologies to manage the development process, ensuring timely and efficient delivery of high-quality digital solutions.
- DemecanProduct & PortfoliomanagerPHARMACEUTICALS INDUSTRYApril 2022 - December 2023 (1 year and 8 months)Berlin, Germany
- Responsible for the conception and implementation of innovative marketing projects, as well as the development of sustainable business models
- Develop and implement media strategies aimed at healthcare professionals to effectively communicate product benefits and updates through various channels.
- Use of expertise and experience to support strategic decisions and actions regarding the company and advising the management on medical and pharmaceutical issues
- Management of and exchange with key opinion leaders in the healthcare sector
- Supervision of legal consulting in data protection, narcotic drug laws, national drug laws and German social code
- Management of innovative product developments and alignment of the launch strategy for prescription drugs
- Manage product lifecycle from ideation to launch, including pricing strategies, regulatory compliance, and post-launch evaluation.
- DR. KADE Health CareProduktmanager HealthCarePHARMACEUTICALS INDUSTRYJune 2021 - April 2022 (10 months)Berlin, Germany
- Successfully managed Intestinal Health business unit with focus on sales growth and market share acquisition
- Responsible for the management of three major brands as OTC pharmaceuticals and successful implementation of brand strategy
- Strategic realignment (brand identity, channel strategy, etc.) of brands with high budget responsibility
- Portfolio management, M&A analyses, and recommendations for action to the CCO
- Successful execution of product launch including development and implementation of marketing and sales strategies and campaign management
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Education
- PharmazieFreie Universität Berlin2019