Description

I have 15+ years' experience working across three continents at the intersection of digital strategy, platform growth, and luxury marketing. I have managed advertising campaigns for international automotive brands in China, launched and scaled gov-tech digital products, managed operations and incident response for a cloud-native reservation platform, and led growth strategy in the US public-sector.

Digital Operations & Growth Strategy: I held several key leadership roles on Recreation.gov; first in an operations capacity as Incident Commander where I developed our protocols for response to major system issues such as outages, data breaches, and malicious attacks. I implemented best practices to reduce unforced errors and increase operational resilience. Later, I headed-up the growth strategy team where I designed and executed growth plans to increase business revenue by 10x. This work saw the adaptation of our platform for multi-tenant expansion and ultimately won the firm's first state-level contract in over two decades.
Gov-Tech Product Management: I managed Agile methodologies to lead iterative product design and development on our cloud-native online reservation platform. I managed stakeholder coordination, roadmap planning, OKRs, product lifecycle, and deployment communication to scaling new features and digital services. Additionally, I managed the rollout of an AWS Redshift data warehouse, enabling enterprise analytics and strategic insights.
Global Automotive Marketing: Earlier in my career, I led advertising campaigns and PR events for Volkswagen, BMW, Mercedes, Lexus, Jaguar Land Rover, and Bentley in China. I applied my cross-cultural expertise to deliver strategies that adapted global brand standards to local markets--strengthening product launch adoption, brand loyalty, and customer growth.

Languages

English
Native or bilingual
Spanish
Basic
Chinese
Conversational

Workplace preferences

Remote only

Primarily works remotely

Booz Allen Hamilton
Lead Associate
DIGITAL AND IT
October 2018 - July 2023 (4 years and 9 months)
Washington, DC, USA
Recreation.govcontract:intrapreneurship startup within the firm, consumer-grade reservation management system for the public sector, disrupting the government space with a transaction-based business modeland award-winning UX/UI.
• Business Growth Strategist—worked directly with executive leadership to develop and execute business strategy to 10x revenue within 2 years. Responsible for identifying growth opportunities, financial modeling, building the business case, product branding, new market sizing/analysis, workforce planning, hiring, customer segmentation, and evaluating potential partnerships. Successfully pitched and won the firm's first state-level contract in more than two decades.
• Incident Management Lead—core member of operations team, first-line response for any crisis on the project: responsible for coordinating team, comms, & response. Oversaw operational resilience and process improvements.
• Product Manager—led development team priorities using Agile methodologies and iterative tools (e.g. sprint planning, Kanban board, scrum, retro). Facilitated roadmap planning using OKRs and led client engagement.
• Project Manager for design and implementation of AWS Redshift database to support analytics & Tableau integration.
• Led client coordination for all changes, communications, reports, and project-level efforts in response to COVID-19.
Project Management Incident Response Operations Strategic planning Product management
GATCOIN
Community Engagement Manager
DIGITAL AND IT
September 2017 - August 2018 (11 months)
London, UK
Blockchain start-up for the rewards points market—raised US$14.5m in under 3 weeks in the pre-ICO.
• Designed the social media strategy, raised Facebook and Twitter followers from 200 to 1,500 within 2 months.
• Consulted on business and funding strategy; evaluated competitor landscape; & produced the introductory video.
• Supervised a team of 10 remote customer service agents, providing training and communication tone/messaging.
Growth hacking Marketing Brand content Social media Customer Loyalty/ Retention
HighTeam Marketing Communications
Senior Project Manager
AUTOMOBILE
August 2014 - July 2016 (1 year and 11 months)
Beijing, China
Independent events agency providing full-package marketing event solutions for international automotive and IT brands.
• Led team of 12 to pitch and produce 30+ events for luxury car brands: BMW, Mercedes, Lexus, Jaguar Land Rover, etc.
• Developed concept and delivered 3,500-person Volkswagen Family Day event (US$700,000) managing 8-member team.
• Produced Bentley's 2014 China Dealer Conference (US$450,000) in the UK: planned & executed event for 80 guests.
Marketing Events event manager Strategic planning Client Management

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MBA
University of Oxford, Said Business School
2017
BA
Virginia Tech
2008

Ben R.

Business Strategist & Product Operations Master

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