Bettina Rubek Slater

Fractional CMO | Brand Strategy | Growth Marketing & Lead Generation

With 25+ years in technology and brand and growth marketing, I help companies sharpen their brand, define clear propositions, and build growth systems that deliver measurable results. I work with startups, scale-ups, and SMEs as a Fractional/Part-time CMO, bringing senior-level strategic direction without the overhead of a full-time hire.

I specialise in creating differentiated brand and proposition strategies, building scalable go-to-market plans, and implementing growth marketing engines that generate qualified leads and accelerate sales. From repositioning brands in competitive markets to designing demand-generation programmes, I balance big-picture strategy with practical execution.

I’ve delivered across AI, IoT, SaaS, Web3 and cloud solutions, leading initiatives that combined market insight, proposition clarity, and advanced digital marketing. I also optimise marketing stacks - HubSpot, Salesforce, Zoho, 6sense, Cognism, Apollo, ZoomInfo, Outreach, Gong, Posthog, Hotjar, AI/LLMs - ensuring teams have the right tools for efficient, repeatable growth.

I am just as comfortable rolling my sleeves up to get the job done, as I am hiring, training and coaching a team for performance.

Core services:

• Fractional CMO & interim leadership

• Brand strategy & proposition design

• Growth marketing & lead generation campaigns

• Sales enablement & customer engagement

• Go-to-market & international expansion

• Marketing automation & CRM optimisation

• Executive coaching & leadership for performance

With an MEng, MBA, and Six Sigma Black Belt, I bring structured thinking, creative strategy, and commercial focus to every engagement.

My goal is simple: help businesses cut through the noise, scale faster, and build long-term impact.